SINGLE OF THE WEEK
Pasty-faced, long-haired white boys in scruffy shirts. Simple, solid anthemic rock music with a nice three-chord
singalong tune and vaguely 'uplifting' sentiments about the way that you feel and being really real and clubbing a baby
seal*. So why isn't this like listening to paint dry? Well, because Embrace manage what only rock bands touched by true
greatness can do (cf. The Roses, The Verve, Oasis). See 'All You Good Good People' has a way of making you feel ten
feet tall and looking down on creation, without overblowing the bubble with hollow bombast.
The tale of '...Good People' is one of self-regeneration after the death of a relationship, told by a voice floating
somewhere between Richard Ashcroft and Noel (not Liam) Gallagher, but with an understated emotional resonance that
quietly knows it speaks the truth. The horns that regally decorate it all can only add to the sense of a fanfare for future
kings. Which might seem a premature thing to say at this point, but simply the fact that they've released a song as classic
as this for their debut single suggests Embrace know even better than us where their destiny lies."
NME SINGLES REVIEW