IS MODERN ROCK RUBBISH?

Blur's folky, emotional new album leaves Britpop for dead. Woo-Hoo!

Damon Albarn is spitting mad. He's just seen the new issue of Britain's new rock weekly, New Musical Express, which contains the following lead news item: "Suede Deliver H-Bomb - Puzzle Commences Over New Album Title." Crushed into the corner of the page is a much smaller item about Blur's new album, 13. "Unbelievable. . . . ," whispers an unshaven, sockless Albarn. He stalks off to call his manager and publicist.

Albarn was once the cheek, sarcastic, brainy scamp of the Britpop playground; more likely to wipe his nose on his sleeve than wear his heart there. He was a drunken jumping bean who delightd in ridiculing and tormenting his peers, whether it was sneering at Liam Gallagher's pround claim to have read only one book ever, or stealing London Suede frontman Brett Anderson's grilfriend, Justine Frischmann of Elastica. Now, Albarn is keen to impart, he is wiser, more mature, more emotional-and he has a new album (Blur's sixth) to prove it. Yet, it seems the comparative size of his and old rival Anderson's press coverage is still enough to send Albarn into a jealous rage.

To promote 13, Blur are holding court in a converted pub in East London for three days, meeting scores representatives of the world's press who are more interested in the band then ever in the wake of their 1997 hit single "Song 2." "That song is no-attention-span music," says guitarist Graham Coxon. "It's just about a rlease of energy." Where Oasis scored in America by being dumb emotional lugs, Blur's more artful, less impassioned music was found wanting. 13 replaces its predecessors' vaudeville characters and clever- clever wordplay with empathy and first-person candor. Its seems that the band, has found a little soul.

"I went into the studio write 13 acoustic folk songs, and we went on a journey," says Albarn, back from the phoneand calm once more. His bright blue eyes are on permanent full beam, his voice low and measured. "As long as it worked emotionally at the end, it was fine." On 13, Albarn bitterly details his breakup with Frischmann, and alludes to her long-rumored dabblings with heroin. He also obliquely refers to reports that Frischmann had reunited with old flame Anderson. Hence, it becomes apparent the actual source of Alban's consternation at the NME article is not that Anderson's story is bigger than his, but that is mentions how the London Suede's album title begins with the letter H.

"Well, everyone knows what starts with an H, don't they?" he snorts. "I was in a relationship that didn't allow me to be myself. Which is why I'm no longer in it. But I also realized me being more myself was not going to get rid of all the hype. It was actually going to make it much worse. That's why I'm so annoyed with the NME-all those little digs are what's bad about British music. It means we're perpetually ridiculed in America. It didn't occur to me that [the breakup] was going to be an issue this year."

He is being disingenuous, but could be forgiven-the pain of his separation from Frischmann is still clearly visible on his face. 13 is Albarn's version of Marvin Gaye's divorce album, Here, My Dear. Another comparison can be made with R.E.M.'s latest, UP, also the sound of a veteran white guitar band immersing itself in dissonance and keyboard-led ambient-rock, while the singer lays himself open like never before. But R.E.M. included a lyric sheet for the first time with UP; Blur have not, and one can see why. On the song "Trailerpark," Albarn murmurs, "I lost my girl to the Rolling Stones." This is a reference, says Albarn, to the 1970 movie Performance, in which Mick Jagger is enmeshed in a spiral of drug-induced decadence and decay. Then there's "1992," where Albarn whispers, "You loved my bed, you took the other instead." Finally, in the album's haunting coda, he croaks, "I've got no distance left to run."

It's hardly easy-listening, especially as Albarn's bitter words come cloaked in Blur's least pop-friendly sonics to date-a factor that will undoubtedly cause the band difficulties in America as they seek to build on the success of "Song 2." "Well, that single is part of American culture now," counters Albarn. "And we're doing [13's first single] 'Tender' on Letterman with a Harlem gospel choir. If was can't get it right there, we ain't ever gonna get it right. That's our best shot."

"It's the most ambitious record by a British guitar band since OK Computer," gushes Stephen Jones, A&R editor of Britian's record industry trade magazine, Music Week, "And it's the most from-the heart songwriting that Damon's ever delivered. He's turned 30. Conquering that world isn't as important to him anymore."

"I can't go back from what we've done on 13," Albarn says. "Everything now has to be 100 percent of myself, which is exhilarating, but it's also quite daunting. It's been about opening up the floodgates, really."