Enhancing our Public Image The perception of Rotary within the community directly affects the ability of clubs to attract and retain members.  To strenghten Rotary's public image in the community and throughout the world, I ask; Every Rotarian to: Speak about Rotary to non-Rotarians and community groups as often as possible Actively serve as an example of high ethical standards in your business or profession Include reference to Rotary on your business cards, or provide a link on your business website to your club or district site Become an active member od a professional association, spreading the Rotary message of strong ethics and service Wear your Rotary pin everyday Every Rotary Club to: Plan and implement a service agenda that meets the real needs within the community and the world, and actively promote your achievements to the local media Create a Website highlighting achievements of your club and individual members Promote club activities through cablevision, billboards, newspaper supplements, public service announcements, and the internet Every Rotary District to: Ensure that your district public relations committee is aware of the PR tools and resources available by region from RI Encourage your district public relations committee to plan their media outreach efforts in advance to ensure the best possible results Use the RI public Relations Award to recognize outstanding public relations efforts in the district Place public information "spots" in schools, in newspapers, and radio and television

Rotary's Global Quest page 2 of 2

Club Development and Improvement One ofthe greatest internal challenges facing Rotary is the number of clubs that are failing to attract and retain members, have no relevent service agenda, do not support or participate in Rotary Foundation programs, and have ineffective leadership.  To help develop and improve our clubs, I ask; Every Rotarian to: Participate more actively in club service and fellowship activities Sponsor new, younger members Volunteer to serve on a committee Not be an "early leaver" Do make ups at thriving clubs in the area and bring new ideas for renewing your club Every Rotary Club to: Induct at least one new member every month Survey members who have left the club and actively address the issues that caused those terminations Schedule regular club programs on Rotary information Ensure that the weekly club meetings create an environment that welcomes members and encourages their participation Have a proper Rotary de'cor Develop service and fellowship activities of interest to members Do one new or additional WCS project Do one new or additional community service project Achieve the Distinguished Club Citation Every Rotary District to: Provide training, education, and support to help weak clubs Sponsor new members in weak clubs Assign assistant governors to work closely with weak clubs Use the expertise of past district governors to help weak clubs grow and develop Set a goal of a minimum of 25 members for every club in the district Actively assist all clubs to achieve the Distinguished Club Citation