![]() |
Ford(E)
|
Owned by | Ford, Detroit. |
Subsidiary |
|
Introduction | Ford started its European operation
in Manchester, UK, in 1911. As a result of the economy boom in America,
US cars grew in size and engine capacity, thus no longer fulfilled the requirements
for economy in Europe. That called for some completely different models
to be specially developed for the Europe.
Traditionally, we refer European Ford to the Ford brand only, but today it also consists of Jaguar (bought in 1990), Volvo (bought in 1998) and Aston Martin (took over in 1987). However, these premier brands are managed by ex-BMW man Wolfgang Reitzle, who reports directly to Ford is CEO Jac Nasser in Detroit. There are plans for more platform sharing among the various operations within Ford s empire - the platform for next Mondeo will be shared with a baby Jaguar (code name X400) and perhaps the replacement for Volvo S40. The Jaguar S-Type was developed on the platform of Lincoln LS. Under the new global strategy, Jaguar will be the focus of expansion. Its production capacity will be multiplied to take on BMW. The Volvo s mission is left to be determined, but its valuable leading edge and image in safety could make it a nightmare to Mercedes-Benz and Lexus. Aston Martin will be pumped up in volume to rival Ferrari and the restructured Lamborghini. Without counting the premier brands, the European Ford is still one of the 6 biggest European car makers. |
Sales figure | In 1997, the European Ford produced 1.9 million cars and trucks in the "Ford" brand. |
Location | Headquarters in Germany, with
R&D centers at Germany and UK Plants in Germany build Fiesta, Puma, Focus and Mondeo Plants in UK build Fiesta and Focus Plants in Belgium build Mondeo Plants in Spain build Ka Plants in Portugal build Galaxy (and VW Sharan) |
![]() |
||
![]() |