Located in Maranello of Italy, near Modena, Ferrari has been a subsidiary of the giant Fiat since 1969. In terms of production capacity, it is smaller than Porsche, but bigger than Lamborghini and Lotus. Annual production rate is around 3,300 cars in recent years. It is probably the only car maker that never worry of competition, since its name is so unmatchable. 

However, we can see Maranello is changing in recent years. Due to the criticism of the handling of 348 and F512M, new Chairman Luca di Montezemolo restructured the development department as well as the production unit. The target was to make the cars more user-friendly while remains as exciting as ever. This contradictive requirements are successfully fulfilled when F355 and 550M rolled out the production line, and then the 360 Modena reached another peak. At the same time, build quality has been improving silently. 

Montezemolo is reform was valued by mother company Fiat, therefore he was given the responsibility of restructuring the sick Maserati. In 1997, Ferrari received Maserati, which was once its arch-rival.

In 1929 he founded the Scuderia Ferrari in Modena, with the prime purpose of organising racing for its members. This company continue to help Alfa racing, until after World War II it started to develop its own car. 

The first car wearing the "Ferrari" name was the 125, a 1.5 litres V12 sports car which appeared to be a racing car. From this car we can find Enzo's philosophy was always "Racing come first". Many of his cars, at least those during the years under his guide, were designed with racing concern. Other cars, especially those aimed at US market, were made to "subsidise my racing programme", as he said. From the start to the end, he remained to be a racing man rather than a sports car maker.  

During the years while he was in control, he spent most of his time in F1, then GT racing and endurance racing. His best and favourite road car was 250GTO, which is also developed for racing.  

250 GTO - Enzo's favourite car. 

However, to find financial support for his F1 team, in 1969 he sold 50% shares to Fiat after talks with Henry Ford broke down. Since then the F1 team departed from the factory and still under 100% of his control. Thereafter the factory concentrated on building road cars that customers really want, thus emerged many excellent road cars such as Daytona, Dino, 308GTB and so on. As a result, the market status of Ferrari was even stronger than ever. After his death in 1988, the majority 90% shares came into Fiat's hand. With minority share held by his son, Piero Ferrari.