DAFTAR PUSTAKA Daftar ini akan bertambah terus, seiring dengan waktu saya berjalan-jalan di internet. Itulah sebabnya sebaiknya anda memberikan alamat gmail atau yahoo yang kapasitasnya besar. Selain itu dengan gmail atau yahoo anda mempunyai virtual library yang anda bisa buka dimana saja. ---------- MKT-01-KOTABE ---------- GMMCH01-GLOBAL MARKETING MANAGEMENT GMMCH02-GLOBAL ECONOMIC ENVIRONMENT GMMCH03-FINANCIAL ENVIRONMENT GMMCH04-GLOBAL CULTURAL ENVIRONMENT GMMCH05-POLITICAL AND LEGAL ENVIRONMENT GMMCH06-GLOBAL MARKETING RESEARCH GMMCH07-GLOBAL SEGMENTATION AND POSITIONING GMMCH08-GLOBAL COMPETITIVE ANALYSIS GMMCH08-Not Available GMMCH10-GLOBAL SOURCING STRATEGY - R & D, MANUFACTURING, AND MARKETING INTERFACES GMMCH11-DEVELOPING NEW PRODUCTS FOR GLOBAL MARKETS GMMCH12-GLOBAL POLICY AND PRICING DECISIONS II - MARKETING PRODUCTS AND SERVICES GMMCH13-GLOBAL PRICING GMMCH14-COMMUNICATING WITH THE WORLD CONSUMER GMMCH15-SALES MANAGEMENT GMMCH16-Not Available GMMCH17-EXPORT AND IMPORT MANAGEMENT GMMCH18-ORGANIZING GLOBAL MARKETING EFFORTS ---------------------------- MKT-02-pfeiferr-Direct Marketing ---------------------------- DMChapter 01S-The Scope of Direct Marketing DMChapter 02S-Business, Strategic, and Direct Marketing Planning DMChapter 03-Part 1S-The Impact of Databases DMChapter 03-Part 2S-The Impact of Databases DMChapter 04S-Consumer and Business Mailing Lists DMChapter 05S-The Offer DMChapter 06S-Magazines DMChapter 07S-Newspapers DMChapter 08-Pt1S-TV-Radio (Part 1) DMChapter 10S-Telemarketing-Teleservices DMChapter 11S-Overview of Internet Direct Marketing DMChapter 12S-E-Communications DMChapter 13S-E-Commerce DMChapter 14S-Direct Mail DMChapter 15S-Creating & Managing Catalogs DMChapter 16S-Creating Print Advertising DMChapter 17S-04F-Business to Business Direct Marketing DMChapter 18-04F1-Managing a Lead Generation Program DMChapter 20-04F-Mathematics of Direct Marketing IWA-International Wine Accessories -------------------- MKT-03-rickm -------------------- Chapter 1 An Overview of Marketing (instructor posted) Chapter 2 Strategic Planning (study4testversion) Chapter 3 The Marketing Environment and Ethics (study4testversion) Chapter 4 Global Marketing (study4testversion) Chapter 5 Consumer Decision Making (study4testversion) Chapter 6 Business Marketing (study4testversion) Chapter 7 Segmenting and Target Markets (study4testversion) Chapter 8 Decision Support Systems and Marketing Research (study4testversion) Chapter 9 Product Concepts (study4testversion) Chapter 10 Developing and Managing Products (study4testversion) Chapter 11 Not Available Chapter 12 Marketing Channels and Supply Chain Management (instructor) Chapter 13 Retailing (instructor) ------------- MKT-04 ------------- AZ-Chapter01-The Challenge of Economics AZ-Chapter02-The U.S. Economy AZ-Chapter03-Supply and Demand AZ-Chapter04-Consumer Demand AZ-Chapter05-Supply Decisions AZ-Chapter06-Competition AZ-Chapter07-Monopoly AZ-Chapter08-The Labor Market AZ-Chapter09-Government Intervention AZ-Chapter10-The Business Cycle AZ-Chapter11-Aggregate Supply and Demand AZ-Chapter12-Fiscal Policy AZ-Chapter13-Money and Banks AZ-Chapter14-Monetary Policy AZ-Chapter15-Economic Growth AZ-Chapter16-Theory and Reality AZ-Chapter17-International Trade ---------------------- MKT-05-Basic ---------------------- basic01_ppt-Marketing Managing Profitable Customer Relationships basic02_ppt-Partnering to Build Customer Relationships basic03_ppt-The Marketing Environment basic04_ppt-Managing Marketing Information basic05_ppt-Consumer and Business Buyer Behavior basic06_ppt-Segmentation, Targeting, and Positioning basic07_ppt-Product, Services, and Branding Strategy basic08_ppt-New-Product Development and Product Life-Cycle Strategies basic09_ppt-Pricing Understanding and Capturing Customer Value basic10_ppt-Marketing Channels and Supply Chain Management basic11_ppt-Retailing and Wholesaling basic12_ppt-Communicating Customer Value basic13_ppt-Not Available basic14_ppt-Marketing in the Digital Age basic15_ppt-The Global Marketplace basic16_ppt-Marketing Ethics and Social Responsibility -------------------------- MKT-06 -------------------------- Chapter 01 2007-AN OVERVIEW OF MARKETING Chapter 02 2007-Assessing the Marketing Environment Chapter 03 2007-Social Responsibility, Ethics and the Marketing Environment Chapter 04 2007-Developing a Global Vision Chapter 05 2007-Consumer Decision Making Chapter 06 2007-Not Available Chapter 07 2007-SEGMENTING AND TARGETING MARKETS Chapter 08 2007-Not Available Chapter 09 2007-Not Available Chapter 10 2007-spr-error-reinstall Chapter 11 2007-Services and Nonprofit Organization Marketing Chapter 12 and 13 2007-Distribution and Retailing Chapter 14 2007-Integrated Marketing Communications Chapter 15 2007-Advertising and Public Relations ------------------- MKT-07-Naidug-Marketing ------------------- ch01-s-Principles of Marketing ch02-s-Strategic Planning for Competitive Advantage ch03-s-The Marketing Environment and Marketing Ethics ch04-s-Developing a Global Vision ch05-s-Consumer Decision Making ch06-s-Business Marketing ch07-s-Segmenting and Targeting Markets ch08-s-Decision Support Systems and Marketing Research ch09-s-Product Concepts ch10-s-Developing and Managing Products ch11-s-Services and Nonprofit Organization Marketing ch12-s-Marketing Channels and Supply Chain Management ch13-s-Retailing ch14-s-Integrated Marketing Communications ch15-s-Advertising and Public Relations ch16-s-Sales Promotion and Personal Selling ch17-s-Pricing Concepts ch18-s-Setting the Right Price ch19-s-Not Available ch20-s-Not Available ch21-s-One-to-One Marketing --------------------------------- MKT-08-Naidug-International Marketing --------------------------------- Ch1-International Marketing Ch2-International Trade Institutions and U.S Trade Policy Ch3-Culture Environment CH4-The Economic Environment Ch5-International Financial Environment Ch6-The Political and Legal Environment Ch7-Researching Global Markets Ch8-The Export Process Ch9-Product Adaptation Ch10-Export Pricing Strategies Ch11-Not Available Ch12-Channels and Distribution Strategies Ch13-Licensing, Franchising and Export Intermediaries CH14-Global Strategic Planning Ch15-Global Marketing Expansion Ch16-Not Available Ch17-International Marketing of Services Ch18-Not Available Ch19-Not Available Ch20-Not Available CH21-Market Organization, Implementation and Control Ch22-Countertrade Ch23-Marketing and the Newly Emerging Market Economies Ch24-The Future Marketing Research(1) Marketing Research(2) ----------------------- MKT-09-Marketing Research ----------------------- CPF-chapter01-The Role of Marketing Research in Management Decision Making CPF-chapter02-Problem Definition and the Research Process CPF-chapter03-Secondary and Database CPF-chapter04-Qualitative Research CPF-chapter05-Survey Research The Profound Impact of the Internet CPF-chapter06-Primary Data Collection-Observation CPF-chapter07-Primary Data Collection CPF-chapter08-The Concept of Measurement and Attitude Scales CPF-chapter09-Questionnaire Design CPF-chapter10-Not Available CPF-chapter11-Not Available CPF-chapter12-Data Processing CPF-chapter13-Bivariate Correlation and Regression CPF-chapter14-Communicating the Research Results ----------------------- MKT-10-New Products Management ----------------------- Chapters 1, 2, 3-New Products Management Chapters 4, 5, 6, 7-New Products Management Chapters 8, 9, 10, 11, 12-New Products Management Chapters 13, 14, 15-New Products Management Chapters 16, 17, 18-New Products Management ----------------------- MKT-11-Marketing ----------------------- Chap001-Not Available Chap002-Country Differences in Political Economy Chap003-Not Available Chap004-International Trade Theory Chap005-Political Economy Of International Trade Chap006-Foreign Direct Investment Chap007-The Political Economy Of Foreign Direct Investment Chap008-Regional Economic Integration Chap009-Not Available Chap010-The International Monetary system Chap011-Not Available Chap012-The Strategy of International Business Chap013-Not Available Chap014-Entry Strategy and Strategic Alliances Chap015-Not Available Chap016-Not Available Chap017-Global Marketing and R&D Chap018-Global Human Resource Management ------------ MKT-12-97 ------------ Basic Marketing Concepts Overview Chapter 1, 2, 3-Marketing Planning Chapter 4, 5, 6, 7 Customer Needs Industry Competition Jolliff-MBA-Identifying Customer Needs New Product Development and Sales Presentations Presentations II Target Marketing, Segmentation, and Research Wire-Free Marketing Presentation - Final ----------------------- MKT-13-98 ----------- Session 1-Marketing Plan Session 2-Bases of Competition Session 2-Defining the Competitive Set Session 3-2 PRE-Category Analysis Session 3-Industry Analysis Session 3-Term Project Session 4-Competitor Analysis Session 5-Customer Analysis Session 6-Market Potential and Sales Forecasting Session 7-Developing Marketing Strategy ------------------- MKT-14-Retailing ------------------- ch01-Perspectives on Retailing ch02-Retail Strategic Planning and Operations Management ch03-Retail Customers ch04-Evaluating the Competition in Retailing ch05-Managing the Supply Chain ch06-Legal and Ethical Behavior ch07-Marketing Selection and Retail Location Analysis ch08-Managing a Retailer’s Finances ch08-Not Available ch10-Merchandise Pricing ch11-Advertising and Promotion ch12-Not Available ch13-Store Layout and Design ch14-Managing People Walmart Frontline ---------------- MKT-15-Principle of Marketing ------------------- ch1-Introduction to Marketing ch2-Strategic Planning ch3-The Marketing Environment ch4-Not Available ch5-Consumer Decision Making ch6-Not Available ch7-Segmenting & Targeting Markets ch8-Not Available ch9-Product Concepts ch10-Developing & Managing Products ch11-Services & Nonprofit Marketing ch12-Not Available ch13-Retailing & Wholesaling ch14-Promotion Strategy & Marketing Communication ch15-Advertising & Public Relations ch16-Sales Promotion & Personal Selling ch17-Pricing Concepts ch18-Setting the Right Price ch19-Internet Marketing --------------------- MKT-16-Sales ------------- sales1-The Changing World of Sales Management sales2-An Overview of Personal Selling sales3-Personal Selling - Approaches and Process sales4-Organizational Strategies and the Sales Function sales5-Sales Organization Structure and Salesforce Deployment sales6-Staffing the Salesforce Recruitment and Selection sales7-Continual Development of the Salesforce - Sales Training sales8-Not Available sales9-Motivation and Reward System Management sales10-Evaluating the Effectiveness of the Organization sales11-Evaluating the Performance of Salespeople --------------------- MKT-17-internet Marketing --------------------- internet1-Not Available internet2-Not Available internet3-Networks internet4-Individuals Online internet5-Web Business Models internet6-Not Available internet7-Personalization internet8-Not Available internet9-Traffic and Brand Building internet10-Online Community internet11-Pricing in an Online World internet12-E-Commerce --------------------- MKT-18 --------------------- schiffman_cb09_ppt_01-Consumer Behavior- Its Origins and Strategic Applications schiffman_cb09_ppt_02-Consumer Research schiffman_cb09_ppt_03-Market Segmentation schiffman_cb09_ppt_04-Not Available schiffman_cb09_ppt_05-Not Available schiffman_cb09_ppt_06-Behavioral Dimensions of the Consumer Market schiffman_cb09_ppt_07-Not Available schiffman_cb09_ppt_08-Consumer Attitude Formation and Change schiffman_cb09_ppt_09-Communication and Consumer Behavior schiffman_cb09_ppt_10-Reference Groups and Family References schiffman_cb09_ppt_11-Social Class and Consumer Behavior schiffman_cb09_ppt_12-The Influence of Culture on Consumer Behavior schiffman_cb09_ppt_13-Subcultures and Consumer Behavior schiffman_cb09_ppt_14-Not Available schiffman_cb09_ppt_15-Not Available schiffman_cb09_ppt_16-Consumer Decision Making and Beyond --------------------- MKT-19-atshao ------------- CH09_MR_2002-QUESTIONNAIRE DESIGN Ch012r_MR_2002-SAMPLING THEORY AND DETERMINING SAMPLE SIZE Cluster Analysis in Marketing Factor Analysis Imposed Tariffs on Selected Industries mbad6174chapter1-THE INTERNATIONAL MARKETING IMPERATIVE mbad6174chapter6-Building the Knowledge Base mbad6174chapter18-Global Promotional Strategies MKTG3210ch01-AN OVERVIEW OF MARKETING RESEARCH Mktg3210ch11revised-Marketing Research Worldwide Trendy Debate Pro Importing ---------------------- MKT-20-fhfabian --------------------- Chapter 1 & 2-What is Strategy Chapter 3 - Evaluating Environmental Threats Chapter 4 - Evaluating Environmental Opportunities Chapter 5 - Evaluating Firm Strengths & Weaknesses- The Resource-Based View Chapter 6 - Business Strategy of Cost Leadership Chapter 6 & 9 - Vertical Integration and Flexibility Chapter 7 - Business Strategy of Differentiation Chapter 7 & 8 - Business Strategies of Cost Leadership and Differentiation Chapter 12 & 13 - Corporate Diversification and Organizing for It --------------------- MKT-21-mjkhouja-Service --------------------- 01 Role of Service in an Economy 02 The Nature of Services 03 Service Strategy 04 New Service Development 05 Technology in Services 06 Service Quality 07 The Service Encounter 08 The Supporting Facility 09 Service Facility Location Continuous Improvement ---------------------- MKT-22-Ats ------------- HKTopic01-Not Available HKTopic02-The Dynamic Environment of International Trade HKTopic03-Cultural Concerns When Assessing Global Markets HKTopic04-Culture and Management HKTopic05-Marketing Research HKTopic06-Emerging Markets HKTopic07-Market Regions and Market Groups HKTopic08-Global Marketing Management- Planning and Organization HKTopic09-Product Adaptation HKTopic10-Personal Selling and Sales Management HKTopic11-Not Available HKTopic12-International Marketing Channels HKTopic13-International Marketing Communications ---------- MKT-23-Public Relation -------- CH01-Public Relation CH02-Public Relation CH03-Public Relation CH04-Public Relation CH05-Public Relation CH06-Public Relation CH07-Public Relation CH08-Public Relation CH09-Public Relation CH10-Public Relation CH11-Public Relation CH12-Not Available CH13-Public Relation CH14-Public Relation CH15-Public Relation CH16-Public Relation CH17-Public Relation CH18-Public Relation CH19-Public Relation CH20-Public Relation ----------------------- MKT-24 ------------ Chapter 1-The Marketing Concept Chapter 2-Marketing Research Industry Chapter 3-Defining the research problem Chapter 4-Data Advertising Creativity Direct marketing Internet Marketing Terms Magazines Media Plan Newspapers Objectives & Budget Outdoor Radio Regulation Sales promotions Television ---------- MKT-25-Selling ASAP ------------ 00-Introduction 01-Selling ASAP 02-The Changing World of Sales 03-Selling Ethically 04-Servicing the Customer to Build Lifetime Value 05-Understanding Why Buyers Buy 06-Preparation 07-Attention 08-Examination 09-Prescription 10-Conviction and Motivation 11-Not Available 12-Not Available 13-Managing Yourself and Your Time --------------- MKT-26-Sports Marketing ------------- shank01-EMERGENCE OF SPORTS MARKETING shank02-CONTIGENCY FRAMEWORK FOR STRATEGIC SPORTS MARKETING shank03-EXTERNAL AND INTERNAL CONTINGENCIES shank04-RESEARCH TOOLS FOR UNDERSTANDING SPORTS CONSUMERS shank05-UNDERSTANDING PARTICIPANTS AS CONSUMERS shank06-UNDERSTANDING SPECTATORS AS CONSUMERS shank07-SEGMENTATION, TARGETING, AND POSITIONING shank08-SPORTS PRODUCT CONCEPTS shank09-MANAGING SPORTS PRODUCTS shank10-PROMOTION CONCEPTS shank11-PROMOTION MIX ELEMENTS shank12-SPONSORSHIP PROGRAMS shank13-DISTRIBUTION CONCEPTS shank14-PRICING CONCEPTS shank15-PRICING STRATEGIES shank16-IMPLEMENTING AND CONTROLLING THE STRATEGIC SPORTS MARKETING PROCESS ------------------------ MKT-27 ------------ Chapter01-A Marketing Strategy Planning Approach Chapter02-Marketing Strategy Planning Chapter03-Focusing Marketing Strategy with Segmentation and Positioning Chapter04-Evaluating Opportunities in the Changing Marketing Environment Chapter05-Demographic Dimensions of Global Consumer Markets Chapter06-Final Consumers and Their Buying Behavior Chapter07-Business and Organizational Customers and Their Buying Behavior Chapter08-Improving Decisions with Marketing Information Chapter09-Elements of Product Planning for Goods and Services Chapter10-Product Management and New-Product Development Chapter11-Place and Development of Channel Systems Chapter12-Distribution Customer Service and Logistics Chapter13-Retailers, Wholesalers, and Their Strategy Planning Chapter14 s/d Chapter20- Not Available Chapter21-Developing Innovative Marketing Plans ----------------------------- MKT-28-Ats ----------- shaoch01-Not Available shaoch02-Marketing Research- Process Overview shaoch03-Using Computer Technology for Marketing Research shaoch04-Marketing Research and the Internet shaoch05-SECONDARY DATA shaoch06-PRIMARY DATA COLLECTION- QUALITATIVE AND OBSERVATIONAL RESEARCH shaoch07-PRIMARY DATA COLLECTION- SURVEY RESEARCH shaoch08-Attitude Measurement and Scaling Techniques shaoch09-QUESTIONNAIRE DESIGN shaoch10-EXPERIMENTATION AND TEST MARKETING shaoch11-Not Available shaoch12-Basic Statistics and Sampling Theory shaoch13-Data Preparation and Analysis shaoch14-Descriptive Statistics shaoch15-UNIVARIATE TESTING shaoch16-Not Available shaoch17-BIVARIATE STATISTICS- NONPARAMETRIC TESTS shaoch18-MULTIVARIATE ANALYSIS shaoch19-DATA COMMUNICATIONS ----------------- MKT-29 --------- CH01-An Overview of Marketing CH02-Not Available CH03-The Marketing Environment and Marketing Ethics CH04-Developing a Global Vision CH02 s/d CH08-Not Available CH09-Product Concepts CH10-The Presentation CH11 s/d CH12-Not Available CH13-Retailing CH14-Relationship Selling Winning Lifetime Customers CH15-Not Available CH16-Sales Promotion and Personal Selling CH17-Sales Force Management -------------- MKT-30-Public Relations ------------- Lesson 01-Introduction & Brief History.pdf Lesson 02-How Does PR Work.pdf Lesson 03-PUBLIC RELATIONS DISTINGUISHED.pdf Lesson 04-A to Z of work undertaken by PR Department.pdf Lesson 05-PLANNING PUBLIC RELATIONS PROGRAMMES.pdf Lesson 06-MEDIAS OF PR.pdf Lesson 07-PRESS RELATIONS.pdf Lesson 08-CREATED PRIVATE MEDIA.pdf Lesson 09-Special Uses of Public Relations.pdf Lesson 10-BUDGETING IN PR.pdf Lesson 11-Public Relations Problems.pdf Lesson 12-Psychology of Public Relations.pdf Lesson 13-Public Relations for Trade Associations.pdf Lesson 15-Public Relations for Educational Institutions.pdf Lesson 16-Using Advertising for P R Communication.pdf Lesson 17-Role of Public Relations in Marketing.pdf Lesson 18-Corporate image & Corporate identity.pdf Lesson 20-SPONSORSHIP - An important PR tool Why Sponsorship.pdf Lesson 21-House Journals.pdf Lesson 23-ADVERTISING.pdf Lesson 24-International Public Relations.pdf Lesson 25-Public Relations Consultancy.pdf Lesson 26-How to Educate Market.pdf Lesson 27-Modern Day Values of PR.pdf Lesson 28-Communication Channels & Media.pdf Lesson 29-TACTICS & TECHNIQUES.pdf Lesson 30-CAMPAIGNS.pdf Lesson 31-PR PUBLICS & PUBLIC OPINION IDENTIFYING & DESCRIBING PUBLICS.pdf Lesson 35-PERSUASION & COMMUNICATION THEORIES.pdf Lesson 36-COMMUNICATION CONCEPTS & THEORIES.pdf Lesson 37-Public Relations & Law.pdf Lesson 38-Public Relations & Case Studies.pdf Lesson 39-PR and Printing Processes.pdf Lesson 40-Public Speaking - A PR TOOL.pdf Lesson 44-Getting on with PR.pdf Lesson 45-Fundamentals of a Successful Newsletter.pdf -------------------- MKT-31 -------------- MKT-31-Lec-01-Introduction of Marketing.ppt MKT-31-Lec-02-Principles of Marketing.ppt MKT-31-Lec-03-Marketing Functions.ppt MKT-31-Lec-04-Customer Relationship Management.ppt MKT-31-Lec-05-Marketing Challenges in the 21st century.ppt MKT-31-Lec-08-Marketing Process.ppt MKT-31-Lec-09-Marketing Process.ppt MKT-31-Lec-10-The Marketing Environment.ppt MKT-31-Lec-11-The Macroenvironment.ppt MKT-31-Lec-12-Marketing Information System (MIS).ppt MKT-31-Lec-13-Marketing Research.ppt MKT-31-Lec-14-Consumer Buying Behavior.ppt MKT-31-Lec-15-Consumer Buying Behavior.ppt MKT-31-Lec-17-Business Buying Situations.ppt MKT-31-Lec-19-Market Segmentation.ppt MKT-31-Lec-22-New Product Development.ppt MKT-31-Lec-23-Consumer Adoption Process.ppt MKT-31-Lec-25-Factors Affecting Price Decisions.ppt MKT-31-Lec-26-New Product Pricing Strategies.ppt MKT-31-Lec-28-Marketing Channel.ppt MKT-31-Lec-29-Marketing Channels for Consumer Goods.ppt MKT-31-Lec-30-Retailing and Wholesaling.ppt MKT-31-Lec-31-Distribution Channel Functions.ppt MKT-31-Lec-32-Marketing Communications.ppt MKT-31-Lec-33-The Marketing Communications Mix.ppt MKT-31-Lec-34-Major Advertising Decisions.ppt MKT-31-Lec-35-Developing the Sales Promotion Program.ppt MKT-31-Lec-37-Managing the Sales force.ppt MKT-31-Lec-38-Direct Marketing.ppt MKT-31-Lec-39-Marketing Communications.ppt MKT-31-Lec-40-Creating Competitive Advantage.ppt MKT-31-Lec-41-Competitive Strategies.ppt MKT-31-Lec-42-Global Marketing.ppt MKT-31-Lec-43-e-Marketing.ppt MKT-31-Lec-45-Individual Product Decisions.ppt MKT-31-handout 13.pdf MKT-31-handout 26.pdf MKT-31-handout 27.pdf MKT-31-handout 28.pdf MKT-31-handout 29.pdf MKT-31-handout 31.pdf -------------------- MKT-32 --------------- B1201_CH01-What’s Marketing All About.ppt B1201_CH02-The Dynamic Marketing Environment.ppt B1201_CH03-Understanding the Customer.ppt B1201_CH04-Market Segmentation & Other Strategies.ppt B1201_CH06-Getting the Marketing Information We Need.ppt B1201_CH07-Product Planning and Strategies.ppt B1201_CH08-Services Marketing and Customer Relationships.ppt B1201_CH09-Products, Service, and Brands.ppt B1201_CH10-Marketing Communications Programs.ppt B1201_CH11-Management of Advertising.ppt B1201_CH12-Selling, Sales Promotion and Public Relations.ppt B1201_CH13-Retailing.ppt B1201_CH14-Supply Systems.ppt B1201_CH15-Price and Value.ppt -------------- MKT-33-PR-Keisler ------------ Conflict Management PR.ppt Heisler Media Training.ppt Melissa PR Class.ppt Messages.ppt PR Ethics.ppt PR History-1.ppt PR History-2.ppt PR History-3.ppt PR History-4.ppt PR Programming.ppt Public Relations Intro.ppt publicrelations.ppt ------------ MKT-34-Broadcast-Keisler -------------- Business of Television.ppt cable,publicTV.ppt Class Intro.ppt fccpresentation.ppt History of Television.ppt Influence of TV.ppt networks.ppt NEWS.ppt Self-Regulation and Ethics.ppt sports.ppt Television Today.ppt TV Programming.ppt TV Ratings.ppt Writing Workshop.ppt ------------ MKT-35-Business Essentials ------------------ Chap01-Understanding the US Business System.ppt Chap02-The Global Context of Business.ppt Chap04-Entrepreneurship and Small Business.ppt Chap05-Managing the Business Enterprise.ppt Chap06-Organizing the Business Enterprise.ppt Chap07-Managing Operations.ppt chap10-Understanding Marketing Processes and Consumer Behavior.ppt chap11-Pricing, Promoting, and Distributing Products.ppt chap13-Understanding Principles of Accounting.ppt chap15-Understanding Securities and Investments.ppt IndustryOverview.ppt BUS100finExec.ppt BusinessPlanChecklist.doc ---------- MKT-36 ------------- Ch01-Introduction to Integrated Marketing Communications.ppt Ch2ob-Foundations of Individual Behavior.ppt ch05-Perception and Individual Decision Making.ppt Ch06-Source, Message and Channel Factors.ppt Ch07-Retail Locations.ppt Ch08-Site Selection.ppt Ch09-Creative Strategy- Implementation and Evaluation.ppt ch10-Product Concepts.ppt Ch11-Evaluation of Broadcast Media.ppt Ch12-BENEFITS AND OTHER COMPENSATION ISSUES.ppt Ch16=Retail Communications.ppt Ch18ob-Organizational Change and Stress Management.ppt ppt01-The Winning Hand of Entrepreneurship.ppt PromoCH12-Print Media Magazines and Newspapers.ppt RetailCH11-Customer Relationship Management.ppt salesch5-Creating Product Solutions.ppt ---------- MKT-37 --------- Chapter 01-Globalization.PPT Chapter 04-Ethics in International Business.PPT Chapter 08-The Political Economy of Foreign Direct Investment.PPT Chapter 10-The Foreign Exchange Market.PPT Chapter 13-The Organization of International Business.PPT Chapter 18-Global Human Resource Management.PPT ----------- MKT-38 --------- adasinflation-Inflation Targets and ADI-ASI Analysis.ppt advertising.ppt aggsupply-Aggregate Supply,Unemployment and Inflation.ppt bop-Balance of Payments and Exchange Rates.ppt consumer.ppt