"The Professional Salesperson" Advanced Manual

No

Speech title

Objectives

Duration

1

The Winning Attitude

Understand the importance of a selling attitude that puts customer`s interests ahead of your own.
Learn to translate product features into "people" benefits.
Utilize the five-step structural sequence for building a sales presentation.
Prepare and deliver a sales presentation that focuses on meeting audience needs

8-10 minutes

2

Closing the Sale

Understand the importance of closing in successful selling.
Master several closing techniques applicable to various products and sales situations.
Prepare and deliver a sales presentation incorporating one or more closing techniques.
Effectively handle audience questions and/or objections.

10-12 minutes

3

Training the Sales Force

Understand the role of a sales trainer in helping salespeople to function successfully.
Select a specific aspect of selling and prepare an educational and/or motivational presentation.
Present an interesting, interactive sales training speech and conduct a role play to enable the audience to practice sales techniques.

Speech time:
6-8 minutes
Role Play:
8-10 minutes
Final Discussion:
2-5 minutes

4

The Sales Meeting

Learn to coordinate an effective sales meeting.
Apply sales meeting techniques to the challenge of building membership in your Toastmasters club.
Plan and conduct a kickoff meeting for a Toastmasters membership campaign.

15-20 minutes

5

The Team Sales Presentation

Understand the nature and process of a team sales presentation.
Develop a concept and plan for sales presentation involving three or more speakers, including yourself.
Assemble a team of speakers who can work together effectively.
Coordinate planning, preparation, and delivery of a team sales presentation.

15-20 minutes

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