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- 耿伯文Victor
B. Kreng, Ph.D.教授指導
Electronic Commerce
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kreng@mail.ncku.edu.tw #53145
- 上課原則：老師可以的，學生也可以，反之亦然。所以不可以遲到。
- 請假規定：不可以。
- 作業守則：下一次上課前交，不可以遲交。
- Homework (10%)
- Class Participation & Discussion (20%)
- Midterm Project (30%)
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Final Project (40%)!
- 期末考定：只有Final Reort。
- 參考書目：Internet Marketing & Electronic Commerce by Ward
A. Hanson & Kirthi Kalyanam Thomson, south-Western 2007.
- 電子商務包括：
- 課程講授大綱
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96-9-21 |
Introduction |
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96-9-28 |
A Digital world |
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96-10-5 |
Networks & Individuals Online |
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96-10-12 |
Web Business models |
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96-10-19 |
Online Branding |
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96-10-26 |
Usability, Credibility, and Persuasion |
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96-11-2 |
Traffic Building |
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96-11-9 |
Personalization |
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96-11-16 |
Creating Commitment |
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96-11-23 |
Innovation & the Net |
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96-11-30 |
Pricing in an Online World |
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96-12-7 |
Internet Retailing |
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96-12-14 |
consumer Channels |
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96-12-21 |
B2B e-Commerce |
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96-12-28 |
Supply Chain Management |
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97-1-4 |
Final Report 1 |
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97-1-11 |
Final Report 2 |
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97-1-18 |
Final Report 3 |
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