AMCAR MISSION/VISION STATEMENT
OUR PURPOSE: To create customer value and
loyalty
AMCAR Automotive Corporation is a company engaged in the business
of marketing, selling and providing for the after-sales requirements of
Mitsubishi Motors vehicles while building and maintaining superior customer
loyalty.
OUR
OUR VISION: To be the premier automotive
dealer that leads in building and maintaining superior customer loyalty
We will excel in providing measurable, cost-effective improvements
in output and quality for our customers by delivering customer-specific
services and products, and the creative application of knowledge.
Delivering value
beyond quality
AMCAR Automotive Corporation
At AMCAR, we believe that the
nature or quality of the product itself is no longer the sole or even primary
delivery vehicle for customer value.
Thus, AMCAR Automotive Corporation creates superior customer value and
loyalty by delivering beyond quality.
Delivering Beyond Quality
Delivery Reliability
o
Delivering
consistently, repeatedly on time
Total cost of ownership
o
Offering
lower cost in toto and on long-term business
Data and information
o
Offering
updated information on product and services, histories, transactions, market
prices, buying and product development
trends
Value bundling
o
Bundling,
integrating product and services to provide the customer with the complete
solution to his needs
Business expertise
o
Offering
expertise encompassing all aspects of the business and practicing excellent
business skills even for aspects totally unrelated to the product thus
enhancing deeper customer relationships
o
Constantly
seeking to be more customer focused, more administratively efficient and
integrated
Imaginative use of technology
o
Using
technology to add customer value and
achieve competitive advantage
Personal touch
o
Providing
superior customized service
o
Committed
to basic customer care : deliberate
effort to know customers’ names, providing undivided attention, respect,
courtesy, politeness