A marketing plan is typically designed to establish a framework for management to use as they pursue the marketing and sales objectives. In general, a marketing plan is a limited form of a business plan that has a limited scope and the marketing emphasis.

Similar to any other business document, it is not only important for the marketing plan to have the right content, but it must also be presented in a way that is informative and maintains the reader's interest. To achieve this, follow the following structure of the plan:

• Summarize the plan

• Show the need

• Describe your solution

• Explain your delivery method

• Acknowledge barriers to success

• Provide financial projections.