Terman's Law of Innovation: If you want a track team to win the high jump, you find one person who can jump seven feet, not seven people who can jump one foot.

Company Overview    Management Team    Products & Services    Market Analysis    Financials

Company Overview

Products & services being developed

Ten³ – Technology e-ncubate, e-nnovate, e-nvest - the unique comprehensive business-to-business (B2B) Web portal serving as business coach, global matchmaker and online office for technology growth companies.

Distinctive features of Ten³:

• Provides global and multi-sectoral business information and matchmaking services

• Serves as a complete guide for business managers through all phases of company growth, technology transfer and risk capital raising process

• Provides comprehensive business development service from inspiring innovative ideas through joint rapid project development online by partners and service providers

• Facilitates effective and creative interaction among technology business development stakeholders (innovators, investors, critical service providers) both locally and globally

• Ingrates environmental considerations into business practices through specially designed module Ten² – Technology for environment and energy

• Supports systemic innovative thinking

Targeted market

It has been evaluated that global business-to-business (B2B) e-commerce market will reach US$ 4,800 billion by the year 2003 and will exceed US$ 7,000 billion by 2004. Technology-related transactions are estimated to account for 20% of this business and their share is increasing.

Apart from B2B e-commerce services, Ten³ will effectively serve all business development and networking needs of technology-led companies and business service providers around the globe.

Brief history

Innovative integrated business service packages on technology business development, technology transfer, and raising of risk capital have been developed and successfully tested globally off-line by the Ten³ founder since 1995. This innovative approach has received several international awards. Rapid developments in the information and telecommunication technology in recent years made it possible to build a global online business service based on this successful model. This innovative Web system will be the first of its kind on the market and its systemic business concept and logic is new to Web masters. Thus it was found necessary to develop initially the laboratory prototype of Ten³ reflecting a sophisticated system of its logical links. Development of the laboratory prototype by the founder started in early April 2001. Its first version was presented to selected international partners who confirmed their keen interested to be associated with Ten³ – Technology e-ncubate, e-nnovate, e-nvest. The second module Ten² – Technology for environment and energy closely linked with Ten³ was added in mid-April 2001 in response to development and market needs to integrate environmental and sustainable development considerations into global business activities.

Milestones completed and future plans

Management Team

In order to ensure right direction of further systemic development by professional Web designers, at the laboratory prototype stage Ten³ is being developed solely by its founder Dr. Vadim Kotelnikov who has:

• Global experience and contacts in technology business development

• Global experience and contacts in managing technology transfer projects

• Global experience in developing technology and business cooperation networks

• Good understanding of risk financing mechanisms

• Experience in business info system development and some knowledge of Web design

• Creative, systemic and global thinking

The professional management team will need to be established once the prototype has been developed. To gain the global coverage, it is planned to form three strategic alliances in Asia, Europe and the United States who would coordinate activities in their geographical area.  The Board of Directors from strategic alliances and key partners will be established to guide the activities of the Ten³ management team. Preliminary negotiations in this regard have already been held with some prospective partners who indicated their interest.

Products and Services

The process of innovation has recently developed from a linear process into a systemic one. It arises from complex interactions between many individuals, organizations and environmental factors, as opposite to a linear trajectory from new knowledge to new product. Responding to this trend, the portal Ten³ will be the first on the global market to provide a unique systemic thinking support system connecting resources to opportunities globally, facilitating interaction among stakeholders and providing convenient online project development and management environment. Its communication areas are divided both horizontally, area-wise or sector-wise, and vertically (members and researchers) with an option of cross-fertilization among them.

Revenues will be generated at the initial phase mainly through membership fees. Fees for advertising at the portal pages, franchising of  geographical and sector-specific pages, commissions and services will start generating substantial income a few months later after a critical mass of customers registered with the portal.

As to developing world markets, barriers to entry include special requirement to customization, marketing, translation and payments in hard currency. These problems will be eased through establishment of local partnerships in developing economies worldwide.  

Market analysis

Efforts to replicate the Silicon Valley’s innovation-friendly environment in other countries and regions didn’t produce desired results as establishment of its major components such as innovation favoring policies and critical mass of R&D laboratories, risk capital investors, business service providers and entrepreneurship development centers proved to be not enough. An effective system of interaction and cross-fertilization among these stakeholders is to be established so they could better understand each other’s needs and expectations for developing business contacts and synergetic partnerships.  While there is strong competition among both on-line and off-line service providers targeting specialized areas, a comprehensive systemic online business service has not been established on the market yet. Many specialized consultancy companies and B2B portals may treat Ten³ as a competitor. Instead of competing with them Ten³ would rather try to turn them into partners. It will link specialized complimentary online services providers to achieve synergy and develop comprehensive service package for its customers. Several specialized B2B portals have already indicated their interest in such cooperation. As to business consultancy companies, the portal would not substitute but rather benefit them by providing them with well prepared clients requiring tailor-made solutions. These mutual benefits should be explicitly explained to the potential competitors to co-opt them by forming alliances.

Funds Required and Uses

Invested – US$ 175,000     Stage of funding – Early stage     Time to market – three months                         

Financial Projections (US$ 000s omitted)