Black

Ultimate Dark:  Considered the negation of color, black is conservative, goes well with almost any color except the very dark. It also has conflicting connotations. It can be serious and conventional. Black can also be mysterious, sexy, and sophisticated.

Nature of Black:  Black is the absence of color. In clothing, black is visually slimming. Black, like other dark colors, can make a room appear to shrink in size and even a well-lit room looks dark with a lot of black. Black can make other colors appear brighter.

Culture of Black:  In most Western countries black is the color of mourning. Among young people, black is often seen as a color of rebellion. Black is both positive and negative. It is the color for little boys in China. Black, especially combined with orange is the color of Halloween. In early Westerns the good guy wore white while the bad guy wore black. But later on good guys wore black to lend an air of mystery to themselves.

Language of Black:  The use of black in familiar phrases can help a designer see how their color of choice might be perceived by others, both the positive and negative aspects.