That '70s Page - Articles & Reviews

That '70s Show Rocks!

'Among adults 18-49, demo group ABC cares most about, Millionaire averaged a 3.7 rating, finishing a close second to Fox's successful summer run of That '70s Show.' -- Variety (8/18/99)

LOS ANGELES, Aug. 25 /PRNewswire/ -- Since its June 14, 1999 premiere on Monday nights, That '70s Show has posted a remarkable record. It has improved the time period; dominated key demographics; done better than its lead-out, Ally McBeal; and it continues to trend upward.

(Photo: http://www.newscom.com/cgi-bin/prnh/19990825/LAW049 )
This summer, That '70s Show dominated the competition in the advertiser-cherished demos of Adults 18-34, Adults 18-49 and Teens 12-17 -- ranking #1 in all three demos during its time period.
THAT '70s SHOW RANK Adults 18-34 Adults 18-49 Teens 12-17
8:00-8:30 p.m. #1 #1 #1
8:30-9:00 p.m. #1 #1 #1

Source: NTI Explorer; excluding specials, 6/14/99-8/16/99; time period rank based on ratings.

During its run, That '70s Show brought a new audience to Fox's Monday nights, improving its time period (formerly Melrose Place) among Men 18-34 (+30%), Men 18-49 (+30%) and Teens 12-17 (+140%).

    PROGRAM / TIME PERIOD  Men 18-34     Men 18-49    Men 25-54    Teens 12-17
    Melrose Place /
     8-8:30 p.m.                13            10            9             8
    That '70s Show /
     8-8:30 p.m.                17            13           11            18
    GROWTH                      +4            +3           +2           +10

    Melrose Place /
     8:30-9:00 p.m.             13            10            9             7
    That '70s Show /
     8:30-9:00 p.m.             17            13           11            18
    GROWTH                      +4            +3           +2           +11

Source: NTI Explorer; excluding specials, 4/5/99-6/13/99, 6/14/99-8/16/99; growth in shares.

Over the past four weeks, That '70s Show has outperformed its critically acclaimed lead-out, Ally McBeal among Adults 18-49.

                                                                   DROP FROM
    DATE                         THAT '70s SHOW    ALLY McBEAL    '70s to ALLY
    8/16/99                              12              10            -2
    8/9/99                               11               8            -3
    8/2/99                               12               9            -3
    7/26/99                              15              13            -2

    Source: NTI Explorer; 6/14/99-8/16/99; lead-out based on shares.

Since premiering on Monday nights, That '70s Show continues to trend upward, maintaining growth among key adult and teen demos.
THAT '70s SHOW 8:30-9:00 p.m. Women 18-34 Men 18-34 Teens 12-17
Average Weeks 1-5 13 16 17
Average Weeks 6-10 15 18 19
GROWTH +2 +2 +2

Source: NTI Explorer; excluding specials, 6/14/99-8/16/99; growth trend based on shares.