He is a guest lecturer and an alumnus of the University of Santo Tomas Faculty of Arts and Letters, where he obtained his Bachelor's Degree in Communication Arts; And the De La Salle University College of Business and Economics Graduate School for his Masters in Marketing Communications.
	THe ADmiral has been in the advertising business for more than twenty years, more than half of which were spent in multinational advertising agencies. He started from the bottom of the food chain as a copywriter trainee and moved his way up to the position of a Creative Director. His agency combat experience included stints at: Ace Saatchi and Saatchi Atlas Ad Vantage Great Wall Advertising J. Romero and Associates and Dentsu, Young and Rubicam Manila (Kuala Lumpur and Singapore). Some of the brands and companies he has helped achieve market prominence are: Adidas; Alaska; AT&T; ABC Channel 5; China Airlines; Jollibee; Kenwood; Kodak; Kraft-Genfoods'; Toblerone; Ray-Ban; Universal Robina Corporation; N-E-C Malaysia; Sony (Philippines and Malaysia); Toyota (Philippines and Malaysia); and Colgate-Palmolive (Philippines and Singapore). He is a multi-awarded copywriter and creative director, garnering recognitions from The Advertising Board of the Philippines Araw Values Awards; Catholic Mass Media Awards; China Airlines International Advertising Competitions; Creative Guild of the Philippines; Philippine Advertising Congress; Dentsu International Achievement Awards and The Clio Awards.