Report 2



Weekly Report
 
 

Our Week 8 Activities:

1.Research about real estate companies web sites; get ideas from these web sites. Understand what are their advantages and
disadvantages.

2.Good web sides for reference:

      http://www.torontothe good.com
      http://www.arayeremian.com
      http://www.patclarksold.com
      http://www.davemaika.com
      http://www.garyjobe.com


3. Start to create our own web pages:
1) Homepage address: file:///A\Real estate homepage.html
       2) English and Chinese version
       3) The homepage's color is bright and attractive, blue and red are the main color
       4) The name of our company should be on the top of the homepage
       5) A CN tower post card is put in the middle right of the homepage
       6) On the left of the homage, we have the following links:
 

     Romina and Lucy's pictures
      Phone number, email addresses
      About Lucy and Romina: 1) Experiences and background, 2)  Membership, 3) Personal information, 4) Professional
     information
      Home for sales: 10 houses in listing for sale
     Mortgage rate update
     Community information: 1) City of Toronto, http://www.city.toronto.on.ca 2) city of Mississauga--
     http://www.city.mississauga.on.ca 3) city of
     Scarborough--http://www2.retailcanada.com/cities/on-scarborough-frame.html 4) city of North
     York--http://www2.retail/canada.com/cities/on-north         York-frame.htm
     Mortgage calculator: links to the homepage of Bank of Montreal, TD Bank, Scotia Bank, Royal Bank

      School information: link to a popular web which provide education and childcare's information
      Community information: links to 1) province of Ontario, Canada-- http://www.orea.com 2) city of Toronto--
      Find your dream homes: use Meta to create input function for customer to input data about their dream homes.


6) Plan to register the domain name: the bestlife.ca

      Get reference from books and the Internet, to find out free domain name
      Read ?Selling Online?, a book about doing business online from Senec College library

7) Consider budget
8) Consider the five environments when create our web sites
 

      Economic: Consider the part of general slow down global economy
     Technological: We have to familiar with how to input texts, images, graphics, tables etc. in to a blank page, furthermore,
     we have to know how to link pages to pages, and  know how to using the META Tag to Snag a Search Engine.
      Legal Political: We have to be aware of what we apply to our web sites are legal.
     Sociocultural: We have to consider customers? multicultur backgrounds. Whether the concepts applied in our web
     pages are being accepted or are they an insult to customers. Be careful of the slang and jargon we are using.

9) Thinking about why do some electronic businesses fail?

      Pure plays

1) Produc---digital, price are too high.
               ---Tangible

2) Price---Screaming
             ---Meet
              ---Presentation
Price is too high; customer?s income is not meeting that expensive

  3) Promotion
  4) Place/distribution: tangible, people are not being convicted, discount too much, company will go bankrupt

      Click & motor

1) Product
2) Price
3) Promotion
4)      Place ---Cross selling
                          --- Up selling