Is this what it tastes like to choke on Coca-Cola? The (International) Noise Conspiracy were one of a series of Sweden garage rock bands that emerged in the early noughties, and were always one of the best. Fronted by former Refused legend Dennis Lyxzen, they could seemingly do no wrong as their albums went from strength-to-strength. Then they signed to a major label in 2003.

Now, that’s fine, as long as you’re prepared to play the game. The (International) Noise Conspiracy could have been the band that subverted from within. Polemic and infused with a blistering energy, they could have made thinking rock ‘n roll for the masses with Armed Love. With Rick Rubin in their corner, they could have body-slammed the world.

Armed Love gets off to a rousing start with “Black Mask”, coming complete with a far glossier veneer than anything the band have delivered in the past. It’s a fiery burst of rousing rock ‘n roll, but what is surprising is that the lyrics come across as fairly standard – they’re not as brazenly political as in the past. The songs are certainly boppier, to the point where “All in All” feels like a `60s-style homage rather than necessarily an original statement of intent.

So what happened? Why aren’t they currently one of the biggest bands on the planet – the product is most certainly potent, but someone clearly forgot to tell the label. Armed Love first saw light of day in 2004. A year later, it finally got release in America. Now, already a third of the way into 2006, it’s finally been released in Australia. The band should have another record out already by now, not be pushing the same boat. The (International) Noise Conspiracy never stood still before; now they’re most definitely stuck in quicksand. Fortunately, the songs are still invigorating and thrilling, but it might be too late for them to claim their place in the rock echelon that they deserve.