Swedish indie rock five-piece touched down in Australia
recently, with sell out shows around the nation and
rapturous crowd response.
“It depends on what sort of club it is,” explains
vocalist and guitarist Adam Olenius of how the band
feel of their trio of run-and-gun shows in Melbourne,
Brisbane, and Sydney, “and sometimes people
just want to talk, and drink, and laugh, and dance.”
“The crowd was good,” drummer Eric Edman
says of the Sydney show, “and they all seemed
to be happy singing along.”
Indeed they were happy to sing along
to the sounds of Howl Howl Gaff Gaff, an album
that turns out to be less cohesive than it actually
sounds. Instead, this Swedish group’s debut
is an odds ‘n sods collection of bits and pieces
culled together over various sessions and EP releases.
“Well,” explains Adam, “it’s
not really a compilation because we recorded an EP
after the release [of the album] in Sweden and we
really, really liked those songs. Then we had the
opportunity to release it internationally we wanted
to give it…”
He pauses, waiting for the right
words to come to him. “I wouldn’t say we wanted an updated
sound but we knew that we worked on this album for
a long time and we just wanted to give people a better
idea as to how it works. The problem is when you
play the same songs and you tour the same album for
a long time you feel like you’re stuck in the
one place and it creates this feeling of frustration,
so we did it for our own sake actually because we
liked those songs.”
The album originally came out in
Sweden nearly 3 years ago, so you wonder whether
the band find it
hard to listen back to knowing it’s from different
eras. Keyboardist, and sole girl of the group, the
stunningly pretty Bebban Stenbourg assures that as
most of the songs are on the Swedish version of the
album anyway, it’s not a big deal. “It’s
just got a few differences, and they’re mostly
songs that we liked more anyway,” she says
of the new additions that make up the international
version of Howl Howl Gaff Gaff.
In Sweden, the band release their
material through Bud Fox Recordings, which was
started up by a friend
of theirs. Drummer Eric Edman explains that after
touring Sweden and Scandinavia a number of times,
with intermittent journeys to test the waters in
London and New York, the band started making the
right sort of connections. “We met a lot of
people and did a lot of shows in pubs and clubs.
Especially in New York we got a lot of great support
from venues and bookers, and people who owned booking
agencies, and we really wanted to do a lot of shows
so we got a lot of support without releasing anything.”
“We got a lot of what you would called ‘buzz’,” continues
Adam. “We did a show in L.A. and then labels
like Capitol came to the show. It was quite a big
step for us to go from being on this small label
and then being on a major label.”
“It was a big step,” Bessan
agrees, but one that the band clearly feels have
most certainly
benefited from.
“It’s been working out really smoothly
because we’ve been able to still do everything
ourselves – from videos to artwork – so
it feels like we’re doing it,” Adam says
of the control the group have over the direction
of the group. “We’re still working with
our friend from the label.”
“It’s very important for us to keep
working with people that we know and like, even though
we’re signed to a major label,” continues
bassist Ted Malmos. “And we said that to them
and they’ve been very supportive of letting
us do our own videos. We’ve been doing that
since we started and we always wanted to work the
same way.”
Now it’s time for the band to finally start
thinking about making their sophomore release, with
Adam confirming that demos have begun to be assembled
for the recording of the album, with Eric confirming
that the band intend to return home to do it. “It’s
going to be in Stockholm,” he confirms, “but
we don’t know when or exactly where. We’ve
been looking at different studios and seeing how
it feels. It depends when we choose the songs – some
songs need a bigger studio and some songs we could
do at home. We haven’t decided how to shape
them yet.”
The sound of Howl Howl Gaff
Gaff is
quite organic without much studio trickery to it,
with Eric explaining that most of the songs were
recorded live, with the band wanting to translate
their live sound to recording. “We wanted to
have that faithful, organic sound to it. [The next
album] is not going to be that different, but maybe
because we’re been touring so much we’ve
had a lot of time to think about the new material
so we can work on it a bit more and combine different
instruments and maybe experiment a little bit more
without messing with it too much – it’s
just a strong sound, with classic songwriting. It’s
just pop music.”
Given that the band have fairly
much been on the road non-stop for the last three
years, you could
reasonably expect that the writing process has been
somewhat stilted by the constant state of flux that
is travelling the world, playing to adoring audiences.
But Adam assures that couldn’t be further from
the truth. “We write all the time. When we’re
talking about how we want the sound of it to be,
we’re thinking about it all the time.”
“We had songs on the first album that we skipped
or didn’t make,” explains Ted. “We
have a lot of songs like that which are just sitting
back.”
“Songwriting is just in you all the time,” continues
Adam. “It depends on what mood you’re
in, as to how the songs sound.”
Now it’s time for the band to return home
to Sweden – they’re expecting red carpets,
for traffic to stop, for ticket tape parades, the
whole kit and caboodle. After all, it’s been
2 years since they played a show in their home town.
In Australia there’d be a typical tall poppy
syndrome of wanting to cut the successful quintet
down, but Bessan deadpans that that’s not exactly
what they have in mind for their return. “No,
we’ll expect to be welcomed as returning heroes.”
Shout Out Louds’ Howl
Howl Gaff Gaff is
out now, with the follow-up tentatively planned for
release in late 2006 or early 2007 depending on how
recording progresses.