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Dateline : 09/04/2003
New Materials for Business Process Modelling

Business Process re-engineering (BPR) is the process by which an organisation determines how it can optimally provide value for it's customers. It involves remodelling the organisations key process from scratch and establishing how those process models can best be deployed given the organisations constraints : resources and goals etc.

In recent times the development of business process modelling technologies has focused on the tools used to model the business process and the hardware and software which actually executes the processes.

Until now. This week ColeTech revealed details of a new process methodology which instead of focusing on the tools and runtime components of process modelling, instead focuses on the materials. Kieran Coleman explains;

"ColeTech is the first Irish-owned organisation to deliver business processes modelled entirely in clay. We're also the first Irish-owned organisation wholly owned in the Uk and in America." "The food's great over there" explains Coleman.

"We recently modelled a process which described how a large motor manufacturer could optimise their sourcing of materials from multiple suppliers using competitve tendering". "It looked like a long clay sausage." Coleman describes the differences between a complex process model, rendered in clay, and a clay model of a long sausage as being "around three grand".

ColeTech deliver process models in four different colours of clay.


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