Petra Hair Care Walk-through
(in development at the time of writing)

Purpose of the website: to promote branding, loyalty and online purchase
Target Audience: predominantly females between 18 and 40, but others also
Informational content and input from the client: Phase I: initial promotion and building up brand and website loyalty. The Phase II plan is to fully integrate their back-end and distribution systems (currently being transferred on to Fox Pro 6) with a web ecommerce facility.
Look and Feel: Fashionable and funky but sophisticated.

BRANDING
The introduction screen is a splash screen promoting the brand and bringing the user into the main site showing "Tip of the Month".

AREAS:
*The Petra Club: (grabbing user details and currently offering discounts at Petra stores and eventually online)
*Send an E-card:
*Hair Help: (FAQ and "Ask Rachel" - our virtual hair consultant)
*Petra Locations, *Petra Shop and *Contact Us

PROMOTION
In previous promotional website projects I have found well-designed and placed e-cards extremely beneficial to increase the potential visitors. This strategy however only works if the content is suitable to the audience and the process is simple. Humour also helps!

I chose photographs suitable for the target market and offered them on the site.

DESIGN
For an e-card strategy to work the design and campaign must be suitable for the target audience. In this project I used the virtual stamp to promote the Petra website as those people receiving the e-card may not be familiar with the brand.
I also used the postmark to subtly familiarise the user with the Internet EXPRESS business.