I strongly agree with the idea that advertisement shows the characteristics of a country where the ad is broadcasting.  It is because I analyzed some advertisements of some countries when I was a college students and watch some typical examples that shows the characteristics of the countries.

 

  In the class, I learned that Korean advertisements have more regulation to expression and especially sexual description was strictly prohibited and even the scene where a woman wears only their inner wear is banned in the country.   This strongly reflects the fact that Korean people tend to hesitate to talk about too sensual topics openly.  

 

 In Japan, on the other hand, we can see the advertisement of woman's inner wear or stoking, even napkin for the period.   Some of these products, such as brazier that makes woman�fs' body line look more beautiful than their real figure's one,  becomes very popular.   This fact clearly shows that Japanese women do not care so much that men look at woman's inner wear or something that can be associated with woman's sexual things on these commercial. 

 

  The U.S 's commercial tell us that Americans prefer to express everything clearly.   Pepsi's advertisement declare that Pepsi is more delicious than CoCa Coke, the rival company's products.

 

   Such "obvious" expression is incredible in Japan, because Japanese law about advertising prohibit such comparison to other companies' products.  This means, I think, Japanese people tend to prevent others' feeling from being hurt by the comparison, which imply the inferiority of others  more than the United States.

 

As these examples shows,  different countries have different way of advertising depending on their countries' values, and moral standard.  Therefore we can learn about a country's charactertistics by watching its advertisement.