Merchant Services |
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Numbers Make SenseLet your customers give you the numbers ....THEIR numbers don't lie! |
Everyday Traffic Driving by His Door( if Online - number of hits to the site) You are on a very busy street (your customer base is the world). About how many cars (hits) would you say drive by your front door every day (are logged into your site every day)? 5,000, 10,000, 15,000? (Multiply the customers answer by 5 to get the total for the week. That's 75000 (b) (a x 5) cars per week. What is your average ticket? $1,000 .... $2,000? (c) If you put a sign up front that said, "We accept all major credit cards", is it safe to say at least 1 car (visitor) out of 75000 (b) would stop in and spend $2000 ?(c) Multiply 1 missed sale by 1 week or 5 to 6 days (if applicable) and then by 4 weeks, the answer is called (ROI) Return on Investment.
Example: 1 car in a week x 4 weeks = 4 cars x $2000 per sale (c) $8000 (d) (4 x c) per month
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