Monday, March 16, 1998

Rating the Web Brokers

Barron's tested 19 brokers that allow trading through their World Wide Web sites. We ranked them in each of the five categories below, on a scale of 1 to 5. (See the story for a complete explanation of our methodology.) We added those scores to get the final point total, and from that determined the rating in the right-hand column, with four stars the highest.

Broker Trade
Execution
Ease
of Use
Reliability/
Range
Research Commissions Total Rating
Discover 5 4 4 5 4 22 ****
Web Street Securities 5 4 3 4 4 20 ****
Datek 4 4 3 4 5 20 ****
DLJDirect 3 4 5 5 3 20 ****
E*Trade 3 4 4 5 3 19 ***1/2
Waterhouse 3 3 5 4 4 19 ***1/2
Quick & Reilly 3 3 4 4 4 18 ***
Net Investor 4 4 4 4 2 18 ***
Wit Capital 3 4 3 4 4 18 ***
Fidelity 4 3 3 4 3 17 ***
SureTrade 3 3 3 3 5 17 ***
A.B. Watley 3 3 5 3 3 17 ***
American Express 3 4 3 5 2 17 ***
Schwab 3 3 4 5 2 17 ***
National Discount Brokers 4 3 3 3 4 17 ***
Wall Street Electronica 2 3 5 4 3 17 ***
Ameritrade 3 3 3 2 5 16 **1/2
Wall Street Access 3 3 3 4 2 15 **
Accutrade 3 3 4 3 1 14 *


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