Why open a store?The
children's market is a multi-billion dollar business. With new customers
born everyday, there is constant replenishment. Moreover, people LOVE their
kids and want to see them in adorable things.
Musical Kids Clothes (MKC) has been distributing predominately at craft
shows all over the country for over 10 years. The response was so
overwhelming and craft shows so limiting that we decided to offer business
opportunities to hard working individuals who want to have fun in their own
enterprises. The first store is located on the gulf coast of Florida. We
offer territory protection so you can be assured you will be the only
Musical Kids Clothes store in a reasonable area.
Musical Kids Clothes stores are very interactive and will typically be
located in high traffic, tourist locations. The clothing and accessories are
sold to you at a price that enables you to mark them up 3 times. Example: a
$25.00 romper costs you $8.33. The prices for the toys and other accessories
or "buy and sell" are typically "keystoned" or doubled. End result is a cost
of goods of 39%. That "profit margin" can make you a tidy profit.
Why is location so important?
There are several reasons MKC wants to focus on tourist/resort areas.
High traffic
New customer each week
Customers are relaxed and enjoy "discovering" something new.
Customers are usually looking for an "unusual" gift to take home and are
not as price sensitive
These types of locations are not without their disadvantages.
High rent--$1,000 to $10,000 per month
Low turnover among merchants--difficult to secure a lease
Seasonal business--some months operate at breakeven
These drawbacks are quickly outweighed by the profit potential. Typically
for every dollar in sales, 40 cents goes to buying the product, 30 cents
goes to overhead and 30 cents goes to your profit.
What comes with the store?
The store can be a turn key operation which includes:
- Retail outlet in tourist/resort location
- Displays
- Cash wrap
- Cash register/computer
- Signs
- Heat press
- Hat press
- Transfers
- Personalizing letters
- Inventory
- Bags
- Promotional post cards/shopper cards
- Helium balloons (logo imprinted) and tanks
- Sewing machine
- Overhead train set
- Face painting and other class necessities
- Sound system and collection of children's music
How do you acquire one of these stores?
Some stores will be owned by MKC while others will be run by independent
operators. A brief description of each option follows.
MKC seeks out the location, negotiates the lease, designs the store
layout and look, staffs it, stocks it and manages it. In turn MKC gets to
keep 100% of the profits.
Drawbacks: Limited number of stores can be opened.
You seek out the location, negotiate the lease, staff it, stock it and
manage it. MKC designs the store layout and look. The first 3 months are
spent training you in your new store. After that you should be comfortable
enough to go on your own. This option is for someone with retail experience
and working capital.
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