On screen,
pre-match promotions are fast and furious, Americana at its best; showing off, and
selling... Pele signs a ball, a Mastercard is flashed in front of viewers, and the
ambassador of world football is wearing a white shirt with the credit-card company's logo
emblazoned across his heart; "all brought to you sponsorship free by...." |
A girl from
Virginia walks in, tanned to compliment her golden hair. Her buttocks are of more interest
than another word from the sponsors. They are both exposed, firm around a pink piece of
cloth that needs to be studied closely if it is to be judged as a bikini bottom. She would
not look out of place on Brazil's Ipanema Beach; but her white label, with all its washing
instructions, distract the eye. |