OBJECTIVE: To find a position that brings personal satisfaction and opportunities for growth and creative skills to complete projects, coordinate marketing, advertising and PR projects so that corporate and personal goals are attained.
EMPLOYMENT HISTORY:
1991 - Present
Manager, Manager Care Marketing
Trinity Mother Frances Health System - Tyler, Texas
A full service, tertiary health care system serving a population of approximately
500,000 covering a 18-county region.
| * | Developed strategies for advertising, promotions and media relations for the System's top three product lines-The Heart & Lung Institute, The CancerCare Institute, and Regional Services (over a dozen regional health care facilities). |
| * | Successfully implemented strategic plan for all product liens, utilizing print and broadcast media, publicity and promotion. supported the System's expansion going from two regional health care facilities to 14 in five years and from zero to 25 percent managed care saturation in only four years. |
| * | Developed and established corporate identify for full service insurance company, Heritage Health Plans. Launched awareness campaign and developed print collateral for five start up markets. |
| * | Planned and implemented over 560 special events with attendance ranging from 150 participants to over 1,000. |
| * | Regional editor of VIM & VIGOR Magazine, a 4-color, 68+ page health magazine distributed to 90,000 readers. |
| * | Developed copywriting and produced all print collateral to support product lines and various projects. |
1990-1991
Senior Technical Writer
Sunbelt Savings - Dallas, Texas
Corporate headquarters of a federally held, full service savings and oan
institution serving Dallas, Texas and surrounding areas.
| * | Researched and wrote business and marketing plans for commercial real estate assets. |
1986-1990
Assistant Director of Marketing
Mesquite Community Hospital, Dallas, Texas
A full service, 150 bed hospital serving eastern Dallas County.
| * | Evaluated and tracked marketing and community relations program effectiveness. |
| * | Developed and implemented new patient questionnaire and patient survey distribution system increasing response rate from 10% to 20%. |
| * | Established patient relations program for tracking patient satisfaction. |
| * | Handled all media inquiries for accident victims. |
| * | Wrote all press releases. |
| * | Assisted Director with all communications, advertising, media efforts, print production and copy writing. |
| * | Produced bi-weekly employee publication, coordinated special events for employees and community. |
EDUCATION:
Southwest Missouri State University, Springfield, Missouri, 1986
Bachelor of Science Degree in Communications, emphasis in Public Relations and Journalism
ADDITIONAL INFORMATION:
Computer Knowledge:
PC and Mac proficient, use on a daily basis
Software:
Filemaker Pro, Quark, Windows 95, MS Word, Excel, Lotus,
Word Perfect
Professional Associations:
American Heart Association, Board Member, 1993-1998
Publicity Chairman and Co-chairman, 1994-1998
East Texas Advertising Federation, Corporate Member, 1991-1998
The American Society for Hospital Public Relations and Marketing
Alpha Chi Omega, Chart Member, Zeta Sigma Chapter, 1982-1986
References:
References and portfolio available upon request.
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