The Television Transcript Project : commercials
Agency: (probably Goodby, Silverstein & Partners)
Copy by: ?
Appearance: 1998
Camera


Transcribed via VCR tape and microcassette.

[Narrator has a British accent. Everyone on-camera is young-ish North American. The scenes alternate between a loud, friendly party and documentary-style interviews (single-interviewee with plain backdrop, sometimes edited so demonstration overlaps speech from another part).]

[Party. White text over center says, "ANOTHER CAMERA PHONOMENON." A GUY is having fun with taking pictures, people are watching this and watching the pictures develop.]

NARRATOR
[off-screen] There's always pressure to perform in front of a Camera camera.

CAMERA GUY
[effusive] Come on. Do some'n' funny.

[The WOMAN he's talking to is by the snack bowl, looking up from politely munching. She's dismayed, unprepared.]

NARRATOR
[off-screen] But what really works?

[Interview of COLLEGE GUY.]

COLLEGE GUY
[tentative] I uh, like to go with the thumbs-up. Doesn't come real naturally, so I like to practice it before goin' to parties.

[There was a scene of him nervously practicing in the bathroom in front of a mirror, only wearing a towel, around his waist, doing thumbs-up, bending knees. White text over bottom of screen: "The Thumbs Up." Back to the party, he's apparently well-liked, people laughing.]

[Interview of subtle-wry GUY.]

GUY
I believe in the Wacky face. I have a palette. I create art.

[He's at the party getting his picture taken doing the Wacky Face. (Fingers pulling mouth wide, eyes big, looking sideways.) Text over screen bottom: "The Wacky Face."]
[Briefly back to interview of COLLEGE GUY:]

COLLEGE GUY
There's variations you can play with. I'll do the double. [demonstrating two thumbs-up]

[Interview of serious-but-fun WOMAN.]

FUN WOMAN
I think the right Prop is critical. Most people eat with a spoon. What's that. That's -- that's not comedy. [the last sentence is from her deadpan demonstration of spoon on nose!]

[During part of that, scene at the party (in the kitchen): she's getting her picture taken hanging a spoon off her nose, nice grin. People are cracking up. Text on bottom of screen: "The Spoon."]

[COLLEGE GUY interview.]

COLLEGE GUY
The sexy thumbs-up. [demonstrates]

[GUY interview, voice-over during demonstration.]

GUY
People might not, see the Wacky Face coming but, when it's there, boy are they glad.

[On black screen, white text in center of screen next to product logo says, "CAMERA." Under this is maroon text: "See what develops."]

[time 00:30]

How to hang a spoon: take a tablespoon, breathe onto the inside, and hang it off your nose.
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Last Update: 15 July 2000

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