The Television Transcript Project : commercials
Agency: Collett Dickenson Pearce & Partners, London
Copy by: John Kelley
First Appearance: 12 April 1982
Narrator: Victor Borge
Creative Director: John Kelley
Beer


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., p152-3. The product name is changed here.
Visual description by: Suzanne Morine.

[Interior, day, MUSIC with close-up of racks of cheeses in their skins and then close-up of two cheeses being examined.]

NARRATOR
In his dairy in Switzerland, Hans Schnitzel makes magnificent cheeses. The holes in them are works of art.

[Close-up of a pudgy young GUY in white clothes and wire-rimmed glasses.]

But today Hans is about to be very cheesed off, because his son Peter's very first cheese contains not a single, solitary hole. Obviously, Peter's holemaking skill lacks refreshment.

[Close-up of a row of Lager Beer cans and a hand getting one.]

Fortunately, his father knows an old remedy, the cold Lager Beer, Europe's most popular beer.

[Interior, day, medium-long shot of PETER pouring milk into a wooden barrel. MUSIC in background.]

Now, fully refreshed, Peter prepares another cheese. Let's come back in six months. One, two, three, four, five, six. Ah--sure enough, the cheese is good and hole-some.

[Medium shot of PETER and his FATHER. PETER's holding a big wedge on his cheese, calmly sure of himself.]

NARRATOR
[laughs] Only Lager Beer can do this--because it refreshes the parts other beers cannot reach, thus making Peter feel a hole--lot better.

[PETER and FATHER look doubtfully at the camera. MUSIC to end.]

Sorry, gentlemen, I just couldn't resist that one. [laughs]

[time: 01:00]

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