The Television Transcript Project : commercials
Agency: J. Walter Thompson, NY
First Appearance: 20 August 1976
Camera Film

Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 86-7. The product name is changed here (box color, too).
Visual description by: Suzanne Morine.

[Bright outdoors, close-up of mittened hands putting a Christmas ornament on a fir branch. Toward the lower left hand side of the screen, white text saying, "Camera," is superimposed. Sentimental music is in the background.]

[The text disappears and during narration, two close-ups follow: OLD MAN with CHILD outdoors bundled in winter clothes, happily hanging ornaments on a tree; and, WOMAN smiling at an ornament. Then two long shots follow: the five family members (TWO CHILDREN, MOTHER, FATHER, OLD MAN) looking at the tree they've decorated out on the farm, scattered old snow is on the ground; later in the winter, the same shot, no family, no tree decorations, with the sun at dusk.]

FEMALE NARRATOR
The green, fragrant moments of this Christmas will fade away before you know it. Are you going to let them go without pictures, in color, on Camera film? Before the magic is memory, see your photo dealer and ask for the film in the familiar purple box. Camera film, for the times of your life.

[Same scene, darkened slightly, a photo of the family smiling at the camera covers the center area of the screen. A box of the product is also on the screen, toward the lower right. Above the photo, red superimposed text says, "For the times of your life."]

[time 00:30?]

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Last Update: 15 July 2000

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