The Television Transcript Project : commercials
Agency: Fallon, McElligott, Minneapolis
Copy by: John Stingley
First Appearance: December 1986
Narrator: Michael Stull
Creative Director: Tom McElligott
Lawn Food


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 230-1. The product name is changed here.
Visual description by: Shazam (Suzanne).

[Sunny day, exterior, wooded park, medium-shot of three men on a park bench. MAN #1 is in center wearing cap, work shirt and pants, leaning down to get a few blades of grass to examine. MAN #2 is on the right, arms crossed looking at nothing, is wearing a suit and tie. MAN #3 on the left, also in suit and tie, is relaxing with his paper.]

NARRATOR
In Marysville, Ohio, about all there is to do is watch the grass grow.

MAN #1
Looks good this year.

MAN #2
Yep.

NARRATOR
Coincidentally, Marysville is the home of Great Lawn Products.

MAN #1
Let's see ... the trianide curium molecular bonding process ...

NARRATOR
Which explains Great's superior technology.

MAN #2
Could be the 13-polymer nitrogen. Gordon?

MAN #1
[not looking up from his paper] Well, we had a lot of rain.

[White screen with green Great logo in center. Large green text under it: "The lawn people." Smallish text at bottom of screen: "See bag for guarantee."]

NARRATOR
When all there is to do is watch the grass grow, you really get to know grass.

[time 00:30]

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