The Television Transcript Project : commercials
Agency: (probably) Doyle Dane Bernbach, Inc.
Vehicle


Copy and gist from: Think small. The story of those Vehicle ads, by Frank Rowsome, Jr., 1970, pg. 116-7. The company name is changed here.
Visual description more or less by: Shazam (Suzanne).

[Dark snowy early morning in country, view is of outdoors through the front windshield of a car. The car's headlights illuminate the falling snow, and the drifts of it, along the untracked, winding, uphill way, and you can see, in passing, snow laden pine and fir branches, bent under the weight of the snow. The only sound throughout: the purring of the car's engine. This trip takes some time.]

[Then the headlights hit and pass an empty building, the driver turning the car by it. The car gets parked: the headlights are turned off. A big door of the building soon opens and a powerful snowplow rolls past our view as the ANNOUNCER begins.]

ANNOUNCER
Have you ever wondered how the man who drives the snowplow drives to the snowplow? This one drives a Vehicle. So you can stop wondering.

Note: This commercial was so popular in Florida and Southern California that some stations played it over and over again due to audience requests.
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Last Updated: 30 June, 1997

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