1
12
11
10
9
2
3
8
7
4
5
6
#1 = Company values. Leadership. Mission statement.
#2 = Assets. Ownership.
#3 = Marketing. Promotion. Sales function.
#4 = Inner workings of the organization. What the employees see. This position reveals what's really going on in the organization, in contrast to position #1 (leadership and values) and position #10 (public standing).
#5 = Pleasure and fun. What makes work enjoyable. Do employees enjoy their jobs?
#6 = Customer service practices and policies.
#7 = Important partnerships and relationships.
#8 = Shared resources. Social responsibility.
#9 = Business expansion efforts. Long-term plans and goals.
#10 = Public standing. How outsiders view the organization.
#11 = Supporters. Champions. Assistance.
#12 = Hidden issues, resources or liabilities.