Introduction to Marketing, Grade 11, College
BMI3C
Ms. Rine
Workroom 325
Telephone: (905)479 - 2787 ext: 560
e-mail: rineuhs@yahoo.ca
Web page: www.oocities.org/uhsrine/
Introduction to Business is an open, grade 10 course in business studies. In addition to covering the topics listed below, this course will give students the opportunity to practice and acquire skills such as listening, speaking, reading, writing, analyzing, organizing, calculating, communication and application of theory. Students will also have frequent opportunities to develop self-confidence, tolerance for the ideas and values of others and an appreciation for business etiquette.
Marketing is not a spectator sport. Participation, regular practice, and perseverance are the keys to success. The study of marketing can be interesting, stimulating and rewarding for students who keep up with the work. I will present students with the appropriate material at a rate that will allow them to meet necessary standards. It is my intent to do this in ways that encourage students to do their best, and to help them when they need extra support. It is expected that students will complete all assigned work and review nightly; being proactive, rather than reactive.
Student progress will be measured regularly and often during the term, in a variety of ways. Completion of all assigned homework and regular participation in class set the stage for success. These daily efforts, along with attendance and punctuality will be noted as learning skills. If you are not satisfied with your result then extra help should be sought out immediately. Students should keep an up-to-date record of their achievement (agenda book) so that progress can be monitored throughout the term. The student should make an appointment to see me if there is a concern about progress.
EVALUATION AND ASSESSMENT
| Summative Evaluation: | 70% |
| Knowledge and Understanding | 20 marks |
| Application | 20 marks |
| Thinking and Inquiry | 15 marks |
| Communication | 15 marks |
| Final Evaluation | 30% |
Provisional Details of Formative Mark Recording
All scores are entered as percentage.
| Knowledge and Understanding | |
| Tests | 2 marks |
| Self-reflection | 3 marks |
| Articles and/or quizzes | 8 marks |
| Application | |
| Tests | 8 marks |
| Marketing Plan | 8 marks |
| Display Implementation | 4 marks |
| Thinking and Inquiry | |
| Display Concept | 7 marks |
| Self-reflection | 7 marks |
| Marketing Plan | 8 marks |
| Communication | |
| Marketing Plan Presentation | 6 marks |
| Display Report | 4 marks |
| Self-reflection Report | 5 marks |
Classroom Policies
Punctuality is important. All students are expected to be in their seats and ready to begin at the scheduled starting time.
Regular is essential for success in this course. After an absence, you must bring a note explaining your absence to the Attendance Office to obtain an admit slip to show me on the day of your return.
Class starts when the door is closed. Please have your materials out and be ready to work.
Bring your supplies to class (binder, text, pencil, pen, calculator)
You are responsible for the completion of all work that is missed during an absence. It is your responsibility, through the use of your Learning Partners, to find out what is expected and to show me the completed work. Any work missed should be made up prior to your first class back after the absence.
Homework should be completed regularly. It will be checked periodically and its completion will be considered in the evaluation of your learning skills. In the event that you did not understand your homework well enough to complete it, you are still expected to demonstrate that you have tried the assigned work.
Test dates will be announced one week in advance. Quizzes may be given with little or no warning. You will be expected to write the test on the scheduled day even if you were away beforehand. If you are ill on the day of the test, phone the school and leave a message on my voice mail extension (560). Also you must produce a note explaining your absence and make alternative writing arrangements prior to class on the day of your return to school. If you have to miss a test due to a field trip or some other school related activity, inform me in advance to make other arrangements for writing the test.
Academic Honesty
It is the responsibility of students to be academically honest in all aspects of their school work. A student who cheats on tests, or presents the work done by others as if it were his/her own (plagiarism), is being academically dishonest.
In all cases, I will conference with the student regarding the dishonest behaviour and subsequent actions required. Depending on the severity of the infraction and/or the number of instances, the consequences may include contact with parents, an alternate assignment, or a mark of zero which in some cases could result in the loss of the credit.
Final Thoughts
If you have any concerns about your progress or the course, please speak to
me as soon as possible. Don’t let these concerns ‘bug you’. I am here to
help you succeed –let’s work together!
Course Units
Business Fundamentals
Functions of a Business
Finance
Entrepreneurship
Overall Expectations
By the end of this course, students will:
gdemonstrate an understnading of how businesses respond to needs, wants, supply and demand;
gcompare types of businesses;
gdemonstrate an understanding of ethics and social responsibility in business;
gdemonstrate an understanding of thebenefits and challenges for Canada in the field of international business;
gexplain the role of production in business;
gexplain the role of human resources in business;
gdemonstrate an understanding of sound management practices in business;
gdemonstrate an understanding of the importance and role of marketing in business;
gdemonstrate an understanding of the importance and role of accounting in business;
gdemonstrate an understanding of the importance and role of information and communication technology in business;
gdemonstrate an understanding of income and spending issues facing individuals and businesses;
gdemonstrate an understanding of how banks and other financial institutions operate;
gdemonstrate an understanding of effective investment practices;
ganalyse the role and importance of credit in personal and business finance;
gdescribe characteristics and skills associated with successful entrepreneurs and demonstrate an understanding of the contributions to Canadian business of
selected entrepreneurs;
ganalyse the importance of invention and innovation in entrepreneurship