"Acid rock singers etch their message"

(Pierre-Rene Noth,  Milwaukee Journal, Nov. 2, 1968)

"The Doors, to the uninitiated, are no wooden set of guitar pickers and brassy vocalists.  They are possibly the leading exponents of acid rock - acid in terms of drug oriented, perhaps; acid in terms of social commentary, certainly.  They plug into Morrison as 1,300 watts of amplified sound blast into their minds, a sound so loud it drives thought out, a sound so loud it pins the value judgements of the adult world to the far wall of the arena and leaves them squirming helplessly.  From 'Light My Fire' to 'The End'...the sinister lyrics socked their satanically sensual message to the crowd."