Business For Everyday People
Pro-Ma systems is a business for everyday people.
People who wish
to achieve goals beyond their present circumstances or level of
income, seek an opportunity that is both flexible with their
lifestyle, rewarding and able to take them where they wish to go.
Direct Sales and Networking
The Company operates in the Direct Selling industry with a
combination of Direct Sales and Network Marketing with a multi level
compensation plan.
Direct with Company
Sales to the consumer are made through independent distributors who
purchase product from the Company at a discount.
Personal Testimony
This is a sector of the retail market which is growing rapidly as
manufacturers look to introduce customers to their products through
personal recommendation.
Rapid Expansion
Industry forecasts suggest that market penetration in
North America is still very limited and five-fold expansion is anticipated
over the next 5 to 10 years.
Vibrant Product Markets
The Company's two main product ranges, Grace skin and personal care
and Pro-Ma Optimum Health nutrition, are both in fast growing markets.
Value
The products are made with the finest available natural products
and are very much in line with current trends (natural, botanical
products aimed at improving people's quality of life). The Company has
an absolute commitment to the quality of their products and to giving
true value in products and services.
"If the product you represent is consumable and of such value
that a significant number of people will continue to buy and use it
for years - then that product will provide you with residual income,
with a genuine possibility to continue doing that for the rest of your
life."
Consumable Products
Our consumable products generate repeat sales and allow
distributors to build a growing customer base. Pro-Ma's constant
product development and new product introductions ensure the best
possible value and serve to increase the market for the Company.
Providing Security
With the changing nature of employment, reducing job security,
increasing life expectancy and the need to improve pension
arrangements, people are looking more and more at alternative means of
generating income.
Lifestyle Improvement
Pro-Ma Distributors can earn money from day one (the set-up cost is
minimal) and following an achievable plan can double the money they
have available for "lifestyle spending" within a few months.
Business Building
Over a period independent distributors with Pro-Ma Systems can
build up very significant businesses.
Unique and Exclusive Products
Pro-Ma manufacture their Grace personal care range.
All other
products are manufactured by contract manufacturers with Pro-Ma
holding exclusive rights to the intellectual property.
Pro-Ma's range of products is unique and exclusive to our
distributors and represent the best value for money on the market.
Product Research
Constant product and market research is undertaken by Pro-Ma and
its contract manufacturers with a controlled release of new products
as part of a continuing expansion program.
Pro-Ma Growth and Stability
Combined with careful selection of value added products and strict
adherence to a Quality Assurance regime in the manufacturing area,
this has ensured that Pro-Ma's market expands with the introduction of
each new product.
Pro-Ma is now one of the "giants" in Australia, is the
largest Australian owned Direct Sales company, and is an emerging
force in each of the other countries in which it operates.
Market Trends
In North America today the Direct Selling industry is split into these
areas:
 | person to person sales
 | network marketing
 | party plans
 | fairs and concept shows
 | workshops and exhibitions |
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Industry Expectations
These sectors represent either full or part time employment for
some 450,000 people with forecasts indicating that over the next few
years this figure will increase to 2,000,000.
In percentage terms this would still only equate to the same level
of U.K. public participation as recorded in the U.S.A. in 1990 -
around 3.7% of the population.
Industry Must Grow
This growth would seem rather high until you take into
consideration the effect of the downturn in the manufacturing sector,
the pegging of salaries and the general public concern over stability
of employment.
All these factors will force people from all walks of life to
reconsider their futures and look for a full/part time opportunity to
maintain their lifestyle.
Realistic Personal Expectations
Statistics show that the average disposable income in
Canada is $1850 per month. It is the Company's focus to give the average
household a doubling of disposable income (an extra $1850 per month)
on a part time basis.
We are providing a genuine opportunity to double lifestyles for the
vast majority of the population.
Build a Big Business
Much larger incomes can be earned but our basic approach to the
market is realistic, giving achievable expectations to all.
Those who wish to generate large incomes will only do so if they
give the majority of distributors this improvement in lifestyle.
Established members of the industry, like Pro-Ma Systems, are going
from strength to strength.
Due to the diversity of the product range, the Company has
something for everyone.
Appeal to All
People join as Independent Distributors for a variety of reasons:
 | discount on personal usage of product
 | low key involvement to increase disposable income
 | more serious but still part time involvement to supplement an
existing income
 | to start their own home based business |
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Competitive Advantage
1. Broad Product Appeal
The product range is totally consumable and very highly
re-serviceable with appeal to almost every family in the U.K.
2. Industry Standing
The company has considerable competitive advantage both within the
Direct Selling industry as it has within its product range.
Within the Direct Selling industry, Pro-Ma world-wide now has an
established reputation going back over 20 years.
3. Impressive Record
In a relatively new industry, where new players are constantly
emerging and disappearing, this stability and track record is
impressive and appealing to distributors looking to build a long term
business.
4. Best and Fairest Rewards
The marketing plan, the method by which independent distributors
earn their income, is regarded as one of the fairest and most generous
in the industry. It allows new distributors to earn decent rewards
from the very start and gives business builders incentives to develop
their independent businesses.
5. Top Quality Sales Aids
The quality of the sales and training aids made available for the
independent distributors is extremely high and is considered to be the
best available.
6. Quality and Value our Bedrock
Product quality and value are the bedrock of Pro-Ma's business.
In an industry which relies largely on personal testimonial and
where selling to one's friends and family is the way to get started,
the importance of having quality products with real value is
paramount.
Pro-Ma has insisted from the very start in using only the best
available ingredients to make unique products, which have something
which sets them apart from anything else on the market.
For example, the company's best selling Aloe Vera juice is the only
product on the market where the all important polysaccharide count is
guaranteed to be in the range recommended by the world's leading
expert. Consumers can be certain that this natural product will give
them the promised benefits every time.
7. Ethical and Focused on the Family
Pro-Ma is recognized as an ethical and successful leader in the
industry. The Company is not reliant on only one market sector and its
products have the same buying profile i.e. "The Family."
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