Econologica is the enterprise of Dr. Simon Farthing, an applied mathematician and certified mechanical engineer in Sidney, British Columbia, Canada. Since receiving his Ph.D in fluid mechanics at University of Cambridge, he has devoted years to the research and development of a highly original oscillating windmill concept that is primarily designed for pumping water in developing countries. A secondary investment of his time has been made in developing a sailing dinghy based on his extensive dinghy and catamaran racing experience in his teenage years. He won the CYA Championship under 16 as crew in 1966. He was the 1970 Canadian Tornado champion and the 1972 North American Flying Dutchman champion crew. The sailing dinghy, and some of the pumps have been tested on the waters of Deep Cove, near Sidney. His workshop and his office are in a heritage boathouse right on the Cove. Dr. Farthing has also taught numerical analysis and fluid mechanics in Canadian univerisities and worked on wave power as a numerical analyst in England, and in Canada as an engineer on structural byproducts of sugar cane.