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Jeevanand
Curriculum vitae & Portfolio
OBJECTIVES
• To help create innovative experiences &
values for all the stakeholders based on User centered design.
EXPERIENCE:
2003 JAN-TILL DATE
Rediff.com
Associate Director, Product design & development
• Responsible for
crafting UED of some of Rediff.com's most critical products and
services.
• Provided strategic product design leadership and UE
direction.
• Collaborated with CEO, CTO, CMO, VP Business development,
and their teams.
• Worked with a shared interdisciplinary team of
information, interaction and visual designers
• Refined UXD process
(PPS
1.4MB)
• Products include Blogs (PPS 3.7MB), Connexions (PPS 1.7MB), Photos (PPS 1.1MB), Fare Search, Web Hosting
(PPS 1.5MB), ValuMax (PPS 1.2MB), Vendor e-commerce (PPS 0.9MB) and Content management
system (PPS 1.1MB).
• Self initiated
creative forum for knowledge sharing and workshops by eminent speakers.
2002 JAN -2003 JAN
Thoughtrains Design
Co-founder & Partner
•
Built and managed a team of 15 members
• Services included UED, Brand
Identity, Print and Advertising.
• Clients include Ftv (PPT 4.3MB), Tata Indicom (PPT 0.8MB), Kodak (PPT 0.8MB), Platinum International,
ICICI (PPT 3.2MB), Egmont International,
Hindalco, Hiranandani & Loft (PPT 3.9MB) and Giny & Jony (PPT 1.5MB).
2001 JAN - 2002 JAN
Jasubhai Digital Media
Visualiser
• Designed the
UE of Zdnet.co.in.
• Directed, Planned and Redesigned magazines with a
team of 24 members.
• Works (PPT 1.5MB) include Digit, CRN,
Computer Arts Specials, Computer reseller news, developer2.0
2000 JUL -2001 JAN
Digital Factors
Head of Design
• Built and
managed a multidisciplinary design team of 8 members based on UED
principles
• Some of the works (PPT 2.3MB) include corporate site,
portal site, corporate identity, online contests and games and micro-sites
for client brands like Virgin, Samsung, Pepsi, Nokia &
philips.
2000 JAN -2000 JUN
JalvaMedia
Designer
• Designed UE of site-v1,
Corporate Identity, corporate presentations
(PPT 0.6MB)
1998
- 2000
Freelance
Designer
1997
- 1998
Space
Design Associates
Designer
1995 - 1997 JUN
Freelance Designer
ACADEMICS:
1998 - 2000
Master of Design, IIT-Bombay.
Learned
• UED from Prof. Ravi Pooviah & Prof Anirudh
Joshi
• Typography from Prof Kirti Trivedi & Prof. Iko Avital
(Israel)
• Photography from Prof. Kirti Trivedi & Prof. Roland Frust
(Germany)
• Project: UED for architects software
Came up with a
conceptual framework for a software interface design, which would allow a
natural thought flow for the architect during the early design
process.
• Project: Gestural UED
Researched & documented analyzed the
work done in the field of computing which uses gestures as an input device
& identified future potential areas for exploration in
design.
• Project: Vernacular Arts magazine
Researched & designed a
Tamil magazine as a programmatic response to space, context and time.
1993 - 1998
Bachelor of Architecture, Anna
University-Chennai.
Learned user centered design approaches for
architectural spaces.
AWARDS:
• Rediff Connexions got nominated for Business
world NID design excellence awards.
(PPS 1.7MB)
TOOLS:
• Paper & pencil, Photoshop, Flash,
Dreamweaver (HTML, DHTML, JavaScript, CSS, basic database concepts),
Excel, Project planner, PowerPoint, Word and notepad.
INTERESTS:
• Thought process & concept mapping,
Pattern language in information spaces and architectural spaces
FAVOURITE BOOKS:
• Edward de Bono's Thinking for the new
millennium, Desmond Morris's Naked Ape, Christopher Alexander's A Pattern
language, JJ Garret's Elements of User experience.
CONTACT
Home:
• A-204, Kingston, Hiranandani, Powai, Mumbai-400076,
India.
Mail & IM:
• v_jeevanand@hotmail.com
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