Mass Media Course Outline

 

 

1.    Week 1:               Introduction to Mass Media

 

·      What is Mass Media?:  Modes of Communication:  Oral, Scribal, Gestural:  Verbal & Non-verbal

·      Watch Buffy the Vampire Slayer Season 4: Episode 10: "Hush"

Record references to communication & coping techniques for lack of speech

·      Media Literacy: Visual Culture Unit 4 pages 86-87 "Culture of People"

What is Attractive in America?  Use magazines from library to support/ dispute opinions

·      Media Literacy: Visual Culture Unit 2 pages 21-25 & 28-29 "Material Culture"

·      Media Literacy: Visual Culture Unit 6 pages 110-111 "Which Font Do You Want?"

·      Media Literacy: Visual Culture Unit 1 "Multinational Logo" pages 12-13 &  Unit 6 "Are Billboards Good or Bad?" pages 45-46"

·      Why are you in this course?

·      Project:  Create an informative PowerPoint about YOU. 

·      Color Paper Exercise.  ROY G BIV  pieces of construction paper.  Have kids write KEY words that connect to each color.  Discuss what colors mean.

·      Media Literacy: Visual Culture Unit 4 pages 64-73  "The Visual Culture of Color"

·      Bring in example tee-shirts

·      Speaker:  Art Director Gary from Braden Printing  835-2290

·      Project: Create a Mass Media tee-shirt

 

2.    Week 2:               Ethics & The First Amendment

 

·      Movie: “Runaway Bride” clip

·      First Amendment

·      Media Law

·      Notes  The Starting Point:  Young Journalists and the Law

·      Speaker:  Kelly Budd, KHS Librarian

·      Copyright Handout

·      Plagarism Handout

·      http:// www.SPLC.org                                                      Current Event Discussion

·      Movie: “Never Been Kissed” clip

·      http://www.cybercollege.com/frtv/frtv036.htm                 Legal and Ethical Issues I

·      http://www.cybercollege.com/frtv/frtv037.htm                 Legal and Ethical Issues II

·      http://www.cybercollege.com/tvp066.htm                         TV Legal & Ethical Issues I

·      http://www.cybercollege.com/tvp067.htm                         TV Legal & Ethical Issues II

·      Ethical Debates  The Newsroom Brain:  A Working Guide to Journalism Decisions

 

 

3.    Weeks 3-5:          Newspaper

 

·      Movie: “Newsies” clip

·      History

·      http://www.cybercollege.com/frtv/newsp1.htm     Historical Perspective I

·      http://www.cybercollege.com/frtv/newsp2.htm     Historical Perspective II

·      http://www.cybercollege.com/frtv/newsp4b.htm   Hist. Chronology & Internet

·      Movie: “The Paper” clip

·      http://www.cybercollege.com/frtv/newsp4a.htm   Newspapers Current Status I

·      http://www.cybercollege.com/frtv/newsp3.htm     World Newspapers

·      Format

·      Media Literacy:  Newspapers & Magazines

·      News writing:  Types of articles & What makes news newsworthy?

·      Article basics:  http://www.freep.com/legacy/jobspage/academy/writing.htm

·      AP Stylebook 2006 overview

·      Best Writing Samples: 1991

·      Tour: Keene Sentinel

·      Speaker: Amanda from The Home Companion

·      Compare and Contrast high school newspapers

·      Write letters to the editor

·      Project: Submit Blackbird Bylines articles

·      NIE:  Current event articles

·      Online Newspapers

 

 

4.    Week 6:               Magazine

 

·      History of Magazines

·      Format:  Compare and Contrast KHS Library holdings

·      KHS INK magazine

·      Magazine writing

·      Speaker:  Yankee Magazine

·      Project:  Magazine article

 

 

5.    Week 7 & 8:                 Radio

 

·      History

·      "War of the Worlds" Broadcast

·      http://www.cybercollege.com/frtv/frtv015.htm     Foundations of Radio

·      http://www.cybercollege.com/frtv/frtv016.htm     Early History of Radio

·      Movie: “Good Morning Viet Nam” clip

·      http://www.cybercollege.com/frtv/frtv019.htm     Regulations and Rules

·      Short Wave

·      Movie:  “Frequency” clip

·      http://www.cybercollege.com/frtv/frtv021.htm     International Shortwave

·      Technology & Equipment

·      http://www.cybercollege.com/frtv/frtv017.htm     AM, FM, Waves and Sound

·      Format

·      http://www.cybercollege.com/frtv/frtv022.htm     Radio Station Formats I

·      http://www.cybercollege.com/frtv/frtv022b.htm   Radio Station Formats II

·      Technology

·      http://www.cybercollege.com/frtv/frtv017.htm     AM, FM, Waves and Sound

·      http://www.cybercollege.com/frtv/frtv020.htm     The Dawn of FM Radio

·      http://www.cybercollege.com/frtv/frtv018.htm     The Golden Age of Radio

·      Movie: "Almost Famous" clip

·      Media Literacy:  Music & Media pg. 21

·      Tour:  WEQX

·      Compare & Contrast radio station formats

·      http://www.wknh.org/

·      http://www.nhpr.org/

·      http://www.wkne.com/

·      http://www.wkbkam.com/

·      Movie:  “Talk to Me”

·      FCC

·      Speaker:  Jack Earl 
Station Manager 
WKNH 603-358-2421 business@wknh.org

·      Podcasting:  http://www.podcasting-tools.com/podcasting-articles.htm

·      Project:  create a streamed audio file radio broadcast 

 

 

6.    Week 9-11:                   Television

 

·      History of TV

·      http://www.cybercollege.com/frtv/frtv023.htm                 Television:  The Beginning

·      http://www.cybercollege.com/frtv/frtv024.htm                 Television’s Early History

·      http://www.cybercollege.com/frtv/frtv025.htm                 The Golden Age of TV

·      http://www.cybercollege.com/frtv/frtv026.htm                 TV Networks & Ratings

·      Movie:  My Favorite Martian” clip

·      The TV Industry Today

·      http://www.cybercollege.com/frtv/frtv029.htm                 Cable and Satellite Services

·      http://www.cybercollege.com/frtv/frtv035.htm                 Broadcast News - Part I

·      http://www.cybercollege.com/tvp063.htm             News and Documentaries I

·      http://www.cybercollege.com/tvp064.htm             News and Documentaries II

·      http://www.cybercollege.com/frtv/frtv035-2.htm              Broadcast News - Part II

·      http://www.cybercollege.com/frtv/frtv038.htm                 Timeline for Broadcasting

·      Tour:  WMUR Ch. 9, Manchester

·      Evolution of TV

·      Movie:  “EdTv”

·      Worksheets Media Literacy:  Thinking Critically about Television

·      Worksheets Media Literacy:  Sex in the Media

·      http://www.cybercollege.com/frtv/frtv030.htm                 Social Impact of TV I

·      http://www.cybercollege.com/frtv/frtv031.htm                 Social Impact of TV II

·      http://www.cybercollege.com/frtv/frtv032.htm                 Social Impact of TV III

·      http://www.cybercollege.com/frtv/frtv033.htm                 Social Impact of TV IV

·      http://www.cybercollege.com/frtv/frtv034.htm                 Social Impact of TV V

·      http://www.cybercollege.com/frtv/frtv027.htm                 Public Broadcasting

·      Multiple Trips:  Cheshire TV, Keene

·      Speaker:  Lee Perkins

·      http://www.cybercollege.com/frtv/frtv028.htm                 Television Programming

·      TV Storyboard

·      Project:  Show for Cheshire TV of Keene

·               http://www.cybercollege.com/tvp059.htm                   Studio Production

·               http://www.cybercollege.com/tvp001.htm                   TV Production I

·               http://www.cybercollege.com/tvp001-2.htm               TV Production II

·               http://www.cybercollege.com/tvp004.htm                   Production Sequence

·               http://www.cybercollege.com/tvp002.htm                   Program Proposal

·               http://www.cybercollege.com/tvp022.htm                   Composition

·               http://www.cybercollege.com/tvp005.htm                   Script Writing I

·               http://www.cybercollege.com/tvp006.htm                   Script Writing II

·               http://www.cybercollege.com/tvp046.htm                   Video Media

·               http://www.cybercollege.com/tvp017.htm                   Camera Basics I

·               http://www.cybercollege.com/tvp017-2.htm               Camera Basics II

·               Intro to GL2 Camera  Kelly Budd, KHS Librarian

·               http://www.cybercollege.com/tvp037.htm                   TV Sound: Basics

·               http://www.cybercollege.com/tvp038.htm                   Microphones I

·               http://www.cybercollege.com/tvp039.htm                   Microphones II

·               http://www.cybercollege.com/tvp040.htm                   Wireless Mics

·               http://www.cybercollege.com/tvp054.htm                   Editing Guidelines I

·               http://www.cybercollege.com/tvp055.htm                   Editing Guidelines II

·               http://www.cybercollege.com/tvp056.htm                   Types of Computer Editors

·               http://www.apple.com/ilife/tutorials/#imovie               iMovie Tutorial

 

 

7.    Week 12:             Internet

 

·      History

·      Worksheets Media Literacy:  Thinking Critically about the Internet

·      Issues

·      http://en.wikipedia.org/wiki/Internet_advertising

·      Boolean Searches: http://www.internettutorials.net/boolean.html

·      Pop-ups: http://en.wikipedia.org/wiki/Pop-up_ad

·      Web design

·      Speaker:  KHS Communication Design Students

·      Speaker:  KHS Business and Information Technology Dept.

·      Spam: http://www.ftc.gov/spam/

 

 

8.    Week 13:             Trends

·      Wikipedia: http://en.wikipedia.org/wiki/Wikipedia:About

·      Blogging: http://en.wikipedia.org/wiki/Blogging  http://www.nytimes.com/2006/03/07/technology/07blog.html?ex=1143349200&en=8d9ec4d0f884d8bb&ei=5070

·      Body Ads & Art: http://www.send2press.com/newswire/2005-08-0819-002.shtml

·      Webcasting: http://en.wikipedia.org/wiki/Webcast

·      Telemarketing: http://en.wikipedia.org/wiki/Telemarketing

·      Billboards:  http://www.cbsoutdoor.com/

·      Pop-ups: http://en.wikipedia.org/wiki/Pop-ups

 

 

9.    Week 14 & 15:    Advertising

·      Movie:  “What Women Want” clip

·      Evolution of Logos

http://www.chevron.com/history/galleries/photo/default.asp?gallery=logos

gas company slideshows

http://www.bicworld.com/inter_en/corporate/logo_history/logo_history.asp

bic pens

http://www.pepsi.com/help/faqs/faq.php?category=ads_and_history&page=history_of_logo

pepsi

http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html

starbucks

·      Movie:  "The Ad & the Ego" video

·      Paying the Bills

·      Speaker: Diane Stoller from Monadnock Shopper

·      Logos, Slogans, & Jingles

·      Product Placement:  Record examples in TV and Major Motion pictures

·      Techniques Used

·      Evolution of

·      Speaker: BJ Advertising

·      Speaker: Diane Stoller from Monadnock Shopper

·      Advertising Techniques:  Find and identify various types

·      Worksheets Media Literacy: Advertising

·      Speaker:  KHS Marketing Students

·      Project:  Ad campaign for Mass Media Course

 

 

10.Week 16:             Careers

·      Movie:  “What's the Story” video

·      Speaker:  Andrew White Media Services

·      Speaker:  Brayant Abbot, Cheshire Center

·      Revisit notes from ALL speakers & trips

·      http://www.cybercollege.com/frtv/frtv039.htm                 Careers in Radio and TV I

·      http://www.cybercollege.com/frtv/frtv040.htm                 Careers in Radio and TV II

·      http://www.cybercollege.com/tvp069.htm             Careers Part I

·      http://www.cybercollege.com/tvp069-2.htm                     Careers Part II

·      Newspaper Career Guide (NAA)

·      Career Research paper 

·      http://www.freep.com/legacy/jobspage/high/index.htm

·      Online guide

 

 

11.Week 17 & 18:    Media Blitz

·      Final Exam:  Promote a faculty member, class, club, team, or event using techniques from all units.