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Improve Your Rankings With The Major Search EnginesArticle 1: What are People Searching For?by Lou Fabiano, Affiliate Programs News and Reviews93% of people who use the Internet to research a subject turn to the top 8 search engines to help them find the information they seek, so achieving a top ranking with the major search engines is essential to attracting new visitors to your website. people investigate free Whats-missing. With thousands of web pages clamoring for high rankings for the same specific keywords and key phrases, getting to the top of the list can be a challenging and sometimes frustrating proposition. There are hundreds of books, web pages and "secret reports" which claim to have uncovered the perfect recipe for success in this quest, but I can assure you there are no magic bullets. Search engines continually evolve and what worked last week on Lycos or Excite may not be effective now. people investigate free Federal job search. This process of constantly moving the goal posts is done to ensure that professional spammers do not lock out relevant sites from the public. The tips presented in this article will consistently help your rankings, but there is NOTHING available anywhere that will ensure your site stays in the top 10. You could spend hours every day working on optimizing and resubmitting your site, but might that time be better spent improving its content?Here are the key areas to address when design your website:Content is King. people investigate free Finding missing people. A site which offers relevant and up to date information on a subject will ALWAYS rank higher with the Search Engines and even more importantly with viewers. Learn as much as you can about your subject, share what you've learned in your site and update it often. Many webmasters spend 95 percent of their time promoting their sites and fail to address this key factor. For example, if your site is about widget collecting include background information such as : The history of Widgets Who collects Widgets and why The latest news on Widgets Where and when are Widget collectors conventions being held The latest pricing on each individual Widget. A Widget Q&A section Links to the very best Widget sitesBy consistently updating your content you will attract a loyal following of Widget enthusiasts and will benefit with higher rankings and referrals. Set a goal of adding one new page of meaningful content each week and one new item of interest daily. Choose your Keywords and Key Phrases carefully. Keywords and key phrases are what would commonly be entered by viewers to find a website when performing a search. Most webmasters try to target a keyword, i. e. Widgets, as a result you have thousands of sites fighting over a single word with the obvious results. Your odds of achieving supremacy for very long are slim at best. Instead, try targeting a keyphrase such as Widget Collecting or Widgets Guide. People generally search with phrases anyway and you have a much better chance of being found. How do you determine the best phrase to target? Think about how you might ask a person you just met about the subject. If you walked up to the clerk at your local book store and just said "Widget" you'd probably get a blank stare in return. "Where can I find Widget Collecting Guides" would produce much better results at the book store and in a Search Engine. If you would like to learn more about how people search and the terms they use you can log on to a Search Engine Voyeur and watch in real time as people perform searches. Its fascinating to observe and can help you to choose your phrases. Let me warn you up front that some of the searches can be quite explicit.
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