Benifund Inc. is a non-profit organization dedicated to raising money for community-based children’s groups and disadvantaged children in neighborhoods across the United States.
Our Purpose
Benifund Inc. and the Floating Hospital for Children strive to eliminate the financial burdens placed on families of children without medical insurance by providing funds from a wide range of sponsors such as:
• Performing Artists
• Corporate Sponsors (ie. Car manufacturers, Performing Artists, Beverage Companies, etc.)
Through corporate sponsorships, special events, private donations and organized partnerships, Benifund Inc. and the Floating Hospital for Children will distribute these monies to medical facilities that specialize in treating uninsured children.
Business Plan
Phase One: The Karma 4 Kids Program
Karma 4 Kids, a Benifund Inc. subsidiary, is a national outreach program designed to assist children in need of health care throughout the United States. Benifund Inc. is challenging all performing artists to adopt this program in hopes of ensuring a victory against this worldwide healthcare problem. In signing on for this program, touring bands will encourage their audiences to donate money at each concert. A percentage of these donations will be put towards both the local children in need of pediatric care and the United States Marine Corps’ Toys for Tots Foundation.
• Curb Record’s red-hot recording artist, deSol, recently adopted the program as a part of their national tour.
The New York Times has hailed this rock band as “one the most important bands to come out of New Jersey since Bruce Springsteen”. The Los Angeles Times declared them “one of the freshest, hottest sounds” at the internationally known South by Southwest Music Conference in March. deSol’s current national tour is generating tremendous critical and commercial response. Their new single, fittingly titled “Karma”, has been one of the most added songs to radio rosters across the country. Their visibility and community-minded sensibility has made deSol the perfect partner with whom to launch Karma 4 Kids.
• Benifund Inc. will administer and promote Karma 4 Kids in each of the markets where deSol performs.
• The PR staff from each local pediatric facility will promote Karma 4 Kids via press releases and media contact with local radio, television and concert promoters.
• The band will introduce and speak about Karma 4 Kids and its partner the Floating Hospital for Children at their venues, and have prominently displayed collection containers for donations.
• Proceeds will be distributed to the local children’s hospital and a percentage will go to the Toys for Tots Foundation.
• Benifund Inc., Karma 4 Kids, and the Floating Hospital for Children websites will also be linked together in a concentrated effort collecting donations to help these disadvantaged children.
Phase Two: Corporate Sponsors
Benifund Inc. and the Floating Hospital for Children are currently seeking corporate sponsors such as:
• Car Manufacturers
• Beverage Companies
• Banking/Financial Institutions
These sponsors, deSol management, and Curb Records will propel a national media promotion to enhance the visibility of Karma 4 Kids, deSol and the corporate sponsors’ products.
Phase Three: Benny the Bear
The Floating Hospital for Children was recently the recipient of the 8-foot tall Brass F.A.O Schwartz Teddy Bear. As a symbolic gesture, Benifund Inc. has created a paper di-cut teddy bear named Benny the Bear. Benny the Bear will be sold across the country by school-age children to raise funds and promote awareness of the Karma 4 Kids program.
• Benny the Bear will be distributed through the Department of Education to every school in the nation to children in grades K-12.
• The bear cut outs will also be sold through retail outlets.
This effort will teach children how to do their part in raising money for their peers, as well as give retailers across the country an opportunity to give a helping hand to these disadvantaged children.
Emblazoned upon Benny the Bear’s front will be Karma for Kids, the Kids Helping Kids slogan, and corporate sponsors’ names. There will also be a blank box for purchasers to display their hand-written name on the belly of the bear. The bear will then be displayed in the place of purchase or school for recognition.
Values
Benifund Inc. is committed to serving the community with honesty and integrity. It is our desire to ensure that no child without medical insurance goes untreated, regardless of the nature of their illness.
Additionally, Benifund Inc. believes that emotional health is just as important as physical health and that every child deserves to celebrate the holidays with all of the joy and vibrancy of which they are capable. Accordingly, a portion of the Benifund Inc. collections will be distributed to the United States Marine Corps’ Toys for Tots Program.
Please remember, children are our future and they need our support and encouragement. This is your chance to reach out and help.
Sincerely,
John S. Pollard
Founder & President