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Importance of Symbolism
Most of the urban population now a day follows a “Fast”
lifestyle. If pressure on personal time is one side of the story
then other side is also very interesting. Importance of personal
relationship and networking is paramount in today’s corporate
world. In order to succeed in chosen business venture one has to
not only spend time and establish rapport with customers and
suppliers but also should keep colleagues, seniors and even
juniors in good spirits. This scenario of time crunch on one
hand and need to keep in touch with the world on the other has
led to tremendous increase in “Symbolism”. Some of the off
shoots of this “Symbolism” are as below.
1. According to ORG MARG survey, ten crores SMS messages were
sent on the first day of this year wishing for New Years
Greetings.
2. The New Year and Festival Greetings industry in India is
worth six hundred crores.
3. On an average every person receives ten e-mail messages on
each festival, which are purely from his business acquaintances.
4. On the other hand each person sends same number of
pleasantries on each festival to his business acquaintances.
When such a plethora of informal information is bombarded on
each individual then it becomes almost impossible for him or her
to keep track of the pleasantries sent. In fact one can go to
the extent of saying that such pleasantries are hardly noticed.
Hence the very purpose of sending these pleasantries is
defeated.
It is in this context Mr. Mukund Trivedi came up with following
idea.
Background:
Nothing interests human being more than knowing one’s future.
The changing lifestyle, intense competition and broader
socio-economic changes have further enhanced this interest. The
recent facts published by many market research firms also
support the above-mentioned interest by masses in foretelling.
1. Every third website has a link to Astrology
2. Two third of the new borne Indians get their horoscope made
even before getting their names.
3. Every eighth book written has something to do with Astrology
4. 80% of TV Channel have at least one program in a week dealing
with Astrology.
5. 100% of country’s Newspaper have daily section on Astrology.
The list can go on endlessly.
There are number of techniques practitioners use to tell the
future. These include Astrology, Palmistry, Numerology, Tarot
Cards and Face Reading. Amongst them Astrology that is
predicting the future through one’s horoscope is considered most
reliable. The faith shown in the horoscope can be reinforced
with the fact that two third of the marriages in India are still
performed by matching horoscope.
The Idea
On an average a senior manager sends around hundred greetings
during the year to business acquaintances. If he can give some
personal touch to these greetings to make it different from run
on the mill pleasantries then he will succeed in making huge
impact on the person intended. As explained earlier, nothing
interests human being more than knowing his or her future. So
imagine a situation that if greeting card contains the
recipients future for next one year or it outlines his
personality characteristic or predict some important event
pertaining to him in near future then not only he will remember
the greetings for long time to come but will cherish it as
memorabilia. Thus intended purpose of sending the greeting
cannot be served in better way than this.
This logic can be extended to company’s internal customers that
is its employees. For sending personalized greetings to
employees the task becomes even easier as the basic details
required for making it like date of birth and time of birth are
easily available from company’s own record. Just imagine how
good an employee may feel if he receives such a personalized
card from HR Department on his or her birthday.
The Product
The software is designed three different types of greetings as
below:
1. Birthday Magical Card , New Year, Diwali and Holi Card, every
time the card will be different.
2. A Detailed Personalized Horoscope and Prediction.
3. Personality Outline Charter of person. This is the special
categorization that Mr. Mukund Trivedi has developed which is
very different from usual Sun or Moon sign categorization.
4. Prediction of Important Events pertaining to person in near
future.
All the three are nicely developed and designed greetings. The
sample of which can be obtained from him as per requirement.
Just to give you an idea about what Cards Of Fortune can do for
you, here are some of its features.
1. Create Greeting Cards: Create great looking greeting
cards with your own photos, clip-arts,
graphics and background images.
2. Insert Predictions: Insert predictions based on name,
birthdates and much more.
3. Use templates and graphics: Use from the supplied card
templates, background and clip-arts to start the layout of your
card easily.
4. Verse Tool: Insert from 100's of simple to understand
verses supplied with the application.
5. Quick and Easy Design: Select and draw shapes and
text. Resize, tilt, change color, fill with
gradient color or do anything with your design elements.
6. Convenient Design tools: Can draw
rectangle/triangle/circle or any freehand lines and shapes.
7. Right clicks and short-cuts: The application is
equipped with right-click menus and short-cuts to commonly
performed actions for your convenience.
8. Choose Background: Use the supplied backgrounds or use
your own. Supports any image of
type bmp, jpg, gif, tif, png and wmf.
9. Use your own clip-arts, logo and photos: We supply you
with many graphics that you can
use, but you can use your own pictures, logos, clip-arts and
design the perfect card you want.
10. Cut-Copy-Paste: Offers cut-copy-paste functionality
for all the design elements. You can also copy-paste texts and
images from other applications.
11. Use Color blends: This is a unique feature of this
software. You can have a color blend the
way you want. This is not a static background image, but a
filled shape whose color-blend and
texture you control completely. Possibilities are endless!
12. More Drawing tools: You can insert shapes like
smiles, hearts, call-outs, sun, moon, star,
explosion etc.
13. Align: You can align the selected elements to the
right, left, top or bottom.
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