What's behind logo Your company's corporate identity should reflect your company's values and should strike an emotional chord in your customers' mind. An identity is a seal of recognition. It has the power to make people understand, identify and recognise the value or message of any physical substance or personality. GIS and Knowledge Management MetaCarta won a one-year contract with the Department of Homeland Security's (DHS) Directorate of Information Analysis and Infrastructure Protection (IAIP) to provide their Knowledge Management tool for managing unstructured text for geographic intelligence. Founded by a team of researchers from MIT in 1999, MetaCarta has developed a geoparsing software that finds documents related to geography and in essence All these beautiful people Organisations constantly highlight that people are their biggest competitive advantage. What do they mean by putting people first? I believe it is time companies put their money where their mouth is. And it is not very difficult to do it. Would You Hire This CEO? In the November issue, Fast Company turned the tables on five top execs -- and asked them to answer questions from their own companies' standard job interviews. Do they measure up? Read their responses and weigh in... What the global CEO thinks Conventional wisdom talks of economies of scale. But in today's world, perhaps we should be looking at economies of learning and knowledge, says Sir Martin Sorrell, founder of WPP, one of the world's largest advertising groups. Business CORPORATES | ACQUISITIONS Indian corporates are on a shopping spree. Armed with a strong rupee, easy access to credit and spurred by a new confidence, they have acquired 31 foreign companies in just eight months in their quest to go global. This is just the beginning... Industry sectors Ispat International, the steel producer controlled by the Indian billionaire Lakshmi Mittal, has agreed to buy LNM Holdings and International Steel Group in a deal that will create the world's largest steelmaker. First Million He came from a business family, but decided to become a professional. Nevertheless, after five years of working for HCL, his business instincts seemed to rear up, and he started his own company. Most Overpriced Places In The U.S. 2005 Once an overpriced city, always an overpriced city. That may not be how the old saw goes, but it's one of the things we gleaned from the fourth edition of our "Most Overpriced Places" study.