All these beautiful people...
   By: Dipta Joshi
   March 17, 2004


Organisations constantly highlight that people are their biggest competitive advantage. What do they mean by putting people first? I believe it is time companies put their money where their mouth is. And it is not very difficult to do it.

Here are some simple things that they could begin with:

• Companies need to articulate clearly what is expected from each employee. This helps the employee to know his or her role and work towards it.

• That done, companies need to invest in the individual. Employees have to be technically equipped to overcome any shortcomings to reach the acceptable level of performance. I believe it is the manager's job to help the employee deliver according to his skills.

• Employees need to be given sales and service support. Today jobs have become intensely task driven because of the deliverables. It is seen, when a task is not completed on time or when the quality suffers, managers blame those under without sharing the responsibility.

Managers have to realise the importance of building a relationship with individuals as well as with the team before being totally task focused. If the manager is very brusque in his approach then the rest of the team would follow a similar style.

Building the right atmosphere where people can ask for support when they need it without being judged is an integral part of how we manage people. This approach is taking shape in form of performance coaching, which is gaining popularity worldwide.

• Most organisations and managers hesitate to invest in the softer side of people management. They are afraid to be perceived as being weak and not task driven. This is not true.

In fact, having a personal relationship always works better. For instance, if a manager having a one to one relationship with the employee, tells him about his failing performance, the employee is more likely to take it as a  'fair' evaluation.

• Companies need to increase their tolerance of employee's failures. Mistakes have to be accepted as part of expenditure. And for this, higher-level managers have to encourage people to take decisions by themselves.
By doing this companies actually ask employees to take responsibility for the job assigned to them.

• Making 'fun' as part of the job. It is not just the pay, but also the work place itself, the work culture, the freedom with which one can act, also appeals to people.

When companies realise the true meaning of the saying all 'work and no play', that's their way of putting people first. This done, the customers will be served with delight and excellence will be achieved.

• Organisations have to believe strongly in putting people first and institutionalise these cultures. This is best done by articulating what the company wants and then actually investing time and energy in various culture - building approaches.

The idea is to make sure the concept is not dependent on a single leader's skills or just a yearly fad.

• What matters finally is the leadership's belief that putting people first is the only way to build companies. Companies can never be built through the control and command approach. They need to remember, fear can deliver but not help sustain.

On the other hand, positive reinforcement and continuous engagement with the employees, is what helps build an organisation.