Books about Business and Investing

Greetings from Amazon.com Delivers Business and Investing

Editor, Harry C. Edwards

FEATURED IN THIS E-MAIL:
* What We're Reading: "Think Like a Champion," "Saving Big
Blue," "Money, Greed, and Risk"
* Marketing for the New Millennium: An Interview with
Sergio Zyman
* Economies of Knowledge: An Interview with Lester Thurow
* Business Bestsellers: "Customers.com," "The Innovator's
Dilemma," and "Permission Marketing"
* Personal Finance & Investing Bestsellers: "Devil Take the
Hindmost," "A Random Walk Down Wall Street," "The Motley
Fool's Investing Without a Silver Spoon"

WHAT WE'RE READING
******************
"Think Like a Champion"
by Mike Shanahan
<http://www.amazon.com/exec/obidos/ASIN/0066620392/entertainmentsit>
So what makes a winner? Denver Broncos football coach Mike
Shanahan, an inveterate list maker, reflects on what it
takes to win on and off the field.

"Saving Big Blue"
by Robert Slater
<http://www.amazon.com/exec/obidos/ASIN/0071342117/entertainmentsit>
In the early 1990s, IBM was in a death spiral. Then along
came Lou Gerstner. Robert Slater shows how Gerstner
reinvented IBM and put the company at the forefront of the
Internet phenomenon.

"Money, Greed, and Risk"
by Charles Morris
<http://www.amazon.com/exec/obidos/ASIN/0812931734/entertainmentsit>
Why do markets go up? Why do they crash? In "Money, Greed,
and Risk," Charles Morris looks into the "murky depths of
the economy" to discover why financial crises happen.

MARKETING FOR THE NEW MILLENNIUM
********************************
Sergio Zyman's "The End of Marketing As We Know It"
refreshingly rethinks modern marketing. Zyman, who was the
chief marketing officer at Coke, believes that marketing is
not an art, it's a science, and that the goal of marketers
is to sell more stuff, not to run marketing programs.
Amazon.com spoke with Zyman about marketing on the Internet,
political campaigns, and Al Gore.
Business & Investing

ECONOMIES OF KNOWLEDGE
**********************
In "Building Wealth," MIT professor Lester Thurow examines
the knowledge-based economy and its implications for global
markets and the workers who make them run. Amazon.com spoke
with Thurow about his book and the advantages that the
United States enjoys going into the next century.
Business & Investing

BUSINESS BESTSELLERS
********************
Here are some of the most popular Business titles that
customers have been ordering lately.

"Customers.com"
by Patricia Seybold
<http://www.amazon.com/exec/obidos/ASIN/0812930371/entertainmentsit>

"The Innovator's Dilemma"
by Clayton M. Christensen
<http://www.amazon.com/exec/obidos/ASIN/0875845851/entertainmentsit>

"Permission Marketing"
by Seth Godin
<http://www.amazon.com/exec/obidos/ASIN/0684856360/entertainmentsit>

PERSONAL FINANCE & INVESTING BESTSELLERS
****************************************
Here are some of the most popular Personal Finance &
Investing titles that customers have been ordering lately.

"Devil Take the Hindmost"
by Edward Chancellor
<http://www.amazon.com/exec/obidos/ASIN/0374138583/entertainmentsit>

"A Random Walk Down Wall Street"
by Burton Gordon Malkiel
<http://www.amazon.com/exec/obidos/ASIN/0393047814/entertainmentsit>

"The Motley Fool's Investing Without a Silver Spoon"
by Jeff Fischer
<http://www.amazon.com/exec/obidos/ASIN/189254704X/entertainmentsit>

******

You'll find more great books, articles, excerpts, and
interviews in Amazon.com's Business & Investing section at
Business & Investing

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