...
are concepts ...
In their essence, human values are cognitive
representations of human motives. They are not direct perceptions
of needs nor are they other feelings. Values are conceptions, by reason
reshaped ideas of what is good and desired for an individual.
... desired ...
Values are unconditionally desired to everyone. Their importance
can be judged only relatively - in relation to other values. No higher
measure (supervalue) exists which could be used to judge
the importance of human values.
... of basic categories ...
There are not many values, because they are the broadest motivational
categories. There are as many personal values as there are basic human
motives (biological and social).