LINKS PAGE

LINKS PAGE List of Sites Useful for Research in Marketing

American Demographics

"American Demographics" is a publication providing information on consumer trends and contains useful statistics.

Example of Sources for Secondary-Data Research
Government Links
Statistical Abstract of the U.S., updated annually, provides summary data on demographic, economic, social, and other aspects of the American economy and society.
Country and City Data Book, updated every three years, presents statistical information for counties, cities, and other geographical units on populations, education, employment, aggregate and median income, housing, bank deposits, retail sales, etc.
U.S. Industrial Outlook provides projections of industrial activity by industry and includes data on production, sales, shipments,employment etc Marketing Information Guide provides a monthly annotated bibliography of marketing information.
Other government publications include the Annual Survey of Manufacturers; Business Statistics; Census of Manufacturers; Census of Population; Census f Retail Trade, Wholesale Trade, and Selected Service Industries; Census of Transportation; Federal Reserve Bulletin; Monthly Labor Review; Survey of Current Business; and Vital Statistics Report.

Periodicals and Books
Business Periodicals Index, a monthly, lists business articles appearing in a wide variety of business publications.
Standard and Poor’s Industry Surveys provides updated statistics and analyses of industries.
Moody’s Manuals provides financial data and names of executives in major companies.
Encyclopedia of Associations provides information on every major trade and professional association in the United States. Marketing journals include the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.
Useful trade magazines include Advertising Age, Chain Store Age, Progressive Grocer, Sales and Marketing Management, and Store. Useful general business magazines include Business Week, Fortune, Forbes, and Harvard Business Review.

Commercial Data
A.C. Nielsen Company provides data on products and brands sold through retail outlets (Retail Index Services), data on television audiences (Media Research Services), magazine circulation data (Neodata Services, Inc.), etc.
Market Research Corporation of America provides data on weekly family purchases of consumer products (National Consumer Panel); data on home food consumption (National Menu Census); and data on 6,000 retail, drug, and discount retailers in various geographical areas (Metro Trade Audits).
Selling Areas-Marketing, Inc., provides reports on warehouse withdrawals to food stores in selected market areas (SAMI reports).
Simmons Market Research Bureau provides annual reports covering television markets, sporting goods, proprietary drugs, etc., giving demographic data by sex, income, age, and brand preferences (selective markets and media reaching them).
Burke Marketing Services, Inc., provides TV campaign testing in controlled marketing labs, marketing modeling, retail store audits, physiological measures of advertising stimuli, pre- and post-TV copy testing, and customer survey research.
Markets Facts, Inc., provides consumer mil panel, market test-store audit services, shopping mall facilities, WATS telephone interviewing, and ad hoc survey research.
Other commercial research houses selling data to subscribers include the Audit Bureau of Circulation, Audits and Surveys, Dun and Bradstreet, Opinion Research, Roper-Starch, and Arbitron.

This site has started in May 1997. Webdesign & construction from Dr. Franck Vigneron. It may only be printed out for private personal use, it should not be copied and distributed without prior permission from the owner.