| The task that sits before most on the business side of the video game industry is to make the public aware of a game and its potential. For example, marketing and advertising specialists will arrange gimmicks, such as competitions or giveaways, to rouse interest in a certain product. PR people attempt to do the same, but through the press. If PR people can get a previews or news editor excited about an upcoming title, they have done their jobs. Where the line is drawn is in reviews, which, naturally, are based solely on gameplay. All sectors of the video game business can be quite demanding and fast paced, yet enjoyable. Although being in PR isn't going to bring you fame or public recognition the way that making a game like Zelda can, the ease of getting into it makes the business a rather practical and approachable vocation. |
