-
     "There was an young marketing exec, with a multinational company
     selling US products in the middle east. His first assignment in the
 mid
 east was
     the sales of soda products. To overcome the langage barrier, he put
 up
 an
 advertisement for his product, containing three panels. The first
     panel portrayed a hot, sweating Sheik, in the middle of the desert.
      The second showed him drinking their soda. The third displayed him
 as
     smiling and visibly refreshed. This turned out to be a disaster as
 he
     learnt subsequently that Arabs read from the right to the left!"

    Source: geocities.com/vummintala/jokes

               ( geocities.com/vummintala)