:: Like waiting for a Bezeq technician for 1 second ::

Although the Ministry of Communication hasn't approved any licenses yet, the prospective players in the market of next-generation high-speed Internet connections seem to have lost their patience. To hell with the licenses, they must be thinking, let's start advertising.

The cable companies ("Matav" and "Tevel") in one corner, and beloved monopoly "Bezeq" in the other corner have lately launched campaigns, that seem curiously similar - even for local swamp standards. To those of you who haven't left their homes over the last week, "Tevel" promises us "Internet up to 100 times faster. Like finishing your degree in 11 days" and "Bezeq" boasts ADSL technology that is "up to 250 times faster. Like getting pregnant and giving birth within 1 day".

Apart from the obvious question "100 times faster than what exactly?" and the vague use of the term "up to", I ask myself why the companies haven't chosen somewhat more Internet-related metaphors such as "downloading a 10M file in 30 seconds" to illustrate their new connection speeds? I guess they don't want to give me any numbers I might remember when I finally sign up to their service.

Let us not forget that we are dealing with the cable companies and "Bezeq" - the archetypes of high fees and low service quality. So I suggest we should not get our hopes up too high.

Wadi Writer #2 (Blue )

WadiList@mail.com