:: Viral my Ass ::

Of all abused concepts Viral Marketing is the most abused. And usually when it comes up it means that the company couldn't find any feasible marketing plan to follow.

Now, as we all know The Wadi List has no feasible marketing or business model. It is just a mailing list. But still, when we started the thing, before my two dear friends jumped board, finding out something about the Viral qualities of mailing lists was one of the goals.

So over time we gained a few hundreds loyal subscribers. I took time last week to look at the e-mail list and found out that there usually are one or two readers for the list in each company. A thin spread over something like 150 companies. Big NASDAQ players alongside small Start-Ups, Service companies and VCs.

Not impressive one must say. And kind of weird.

Because basically most were gained during the first weeks. Then the graph went flat. And people who are at the gateway to a pool of readers within their company are not forwarding the thing down into the organization.

Now if this was a For-Profit thing we could have kissed our valuation good bye. But we aren't. Thanks God.

So let's do another test.

It is called begging.

Viral Me.

P-L-E-A-S-E...

Wadi Writer #1 (Gray)
WadiList@mail.com

Links:
The enhanced Wadi List Site with in site (insight) search engine:
http://www.oocities.org/wadilist