:: In-between Business Models ::

I have been talking to quite a lot of companies lately, and there's a new phrase that popped to mind.

Many of those companies are at a similar stage in their life. First they got some money. Then they got some programmers, and then they made a demo. Then they got more money, more programmers, and released a version of their thing. Then suddenly someone asked them (that usually happened in April, 2000) what their business plan was.

So they made up a plan and made another product and failed. This thing just didn't happen. All the millions of PowerPoint dollars turned into zero of the green, crisp type.

So then they repositioned themselves, their business plan. But this time the money people were more stubborn. They actually looked at the business plan. And the young entrepreneurs, not so young anymore, needed to make another business model.

So, today, many companies when you ask them what their business model is, they answer: "Look, first we thought this one would work, but then we saw that we should go this way. And now, since we had that great brainstorm this morning, we will go for the WAP-preinstalled-client-royalties model."

If this was girlfriends, boyfriends, or jobs we were talking about, the politically correct (and much cynically abused) phrase would be "In-between jobs", or "In-between boyfriends".

So why not say: "We're in-between business models right now".

I plan to use this phrase all the time.

Wadi Writer #2 (Blue)
WadiList@mail.com

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